HIN 131 International Fashion Marketing
It's a small world, but how do you market fashion to it? This introductory course will teach you the basics of international marketing for the fashion industries. You'll cover the evolution and characteristics of global markets, how to identify global marketing targets, how to formulate international marketing strategies, and you'll also analyze ethical and social issues affecting the international marketing of fashion products.
HIN 132 Passport to International Fashion (formerly known as: Intercultural Fashion Communications)
Pack your passport and take off to exciting international cities! Get an insider's look at the fashion capitals: London, Milan, Paris, Tokyo, Shanghai, Sao Paulo, New Delhi, etc. Learn how to successfully handle contrasting cultural values, culture shock, non-verbal, oral, and written communication patterns; global etiquette; business and social customs; as well as how intercultural negotiations can promote the success of global fashion companies.