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HS Visual Presentation and Exhibition Design Course Descriptions

HDE 081 Communicate Your Ideas Through Drawings: Idea-Sketching for Beginners
Hand sketching is a very important component in a design portfolio and is a critical skill to be used throughout your career. In this course you will use drawing in a process of design exploration and discovery—sketching ideas for both 2-dimensional and 3-dimensional projects. In-class drawing and design exercises will challenge your inventiveness, and open up your thinking. You will also see how working professionals use sketching to develop and present design ideas. This course will serve to strengthen your portfolio with exciting examples of your visual thinking. No previous drawing experience required.

HDE 082 CAD (Computer-Aided Design) Uses in Visual Communication
Take your doodles and sketches to a new level as you move to computer-aided drawings. Learn the professional way to communicate with collaborators, contractors, shops, or as a way to document your ideas. Utilizing the software Vectorworks, you will learn the basic concepts of formal drafting as well as simple modeling and rendering. In-class exercises will teach you the tools of the program while developing techniques to create finished drawings. You will also see examples of how working professionals use Vectorworks to develop and present design ideas.

HDE 094 Boutique and Interactive Store Design
This course is an introduction of retail planning and store design practices. Design development, construction and fabrication techniques will be used. Students learn basic drafting and an understanding of spatial planning techniques. Students will explore how retail brand names evolve into marketing images and investigate how to design for retail through visual presentation techniques. Fixture use, capacity allocation, point of purchase unit creation, and signage will be explored. This course culminates with the construction of a small store model and marketing kit.

HDE 095 Pop-Up Shop: Designing the "Cool Factor" in Retail
Explore the newest trend of pop-up retail stores and temporary store design practices. Learn basic presentation techniques for retail design through the evaluation of the temporary branded outpost and its unique criteria for design. Students are introduced to spatial planning techniques for pop-up shop design. Explore how brand names evolve into temporary branded environments, evaluate and develop product placement and temporary fixture design, and investigate how to design for both in-home furnishings and apparel through temporary merchandise branding. Students will create visual aids and presentation boards for client presentations.

HDE 112 Graphic Design for Parties, Events, and Fashion Promotions
If you want your portfolio to dazzle with captivating design pieces reflecting the hottest retail trends, this class is for you! Using basic Adobe Illustrator software, you will learn how to create innovative graphics for the presentation of consumer merchandise for a current fashion designer. You will design graphic solutions for the launch of your own selection of this designer’s new product line, inclusive of a logo, shopping bag and a poster.

HDE 114 Styling of Fashion, Food and Home Products for the Visual Industry
If you’re considering a career in the visual presentation industry, you must develop a keen eye for detail and style. This course introduces styling techniques for fashion, print ads, retail, home decoration, and media opportunities. Assignments will include set and prop styling, styling for a fashion shoot, for food presentations, and styling for the home.  Students will design, resource, style and compose three dimensional works that will include merchandise, props, and backgrounds.  All work will be digitally photographed by the instructor for students to use in their portfolios. Gallery

HDE 115 In-Store Marketing and Retail Event Planning
Students are introduced to the required skills and concepts surrounding special events, promotions and large-scale event planning within the Retail and Special Exhibition Environments and Industries, such as new product launches or the opening of a new retail store. Students will learn to conceptualize, research, design, and create event kits as well as promotional materials as they relate to Retail Openings and Special Events. Additional topics discussed will be Brand, Identity, Theme Functions and Decor. Student projects may include a fragrance launch, an opening party, or an album release event. Put your party hat on and design your dream event! Gallery

HDE 116 In-Store Merchandising Techniques
How do today's most popular stores compare to each other? What makes one store "hot" and one store "cool", while still appealing to the same consumer market? Students will learn to create branded environments and display presentations based on top trend designers and retailers. Working individually and in teams, students will be introduced to styling and merchandising techniques that appeal to a targeted marketplace. Projects will include mannequin styling and creating window displays. Gallery

HDE 117 Retail Brand Identity for Visual Presentation
Is shopping your passion? Top-selling stores all have something in common: a visual brand identity! Creating a brand identity keeps retail stores in the minds of the public, provides for easy recognition, and sells merchandise. Learn how to create an innovative and entertaining store brand through research, sourcing and design techniques. This exciting hands-on class includes field trips in New York City to study stores and their marketing strategies, and access to FIT’s world-renowned research facilities. You will also engage in inspirational design development techniques and create a portfolio quality presentation for your choice of a given fashion, food or home product store.

HDE 118: Create and Build in 3D: Model Making for Portfolios
Store Design, Exhibit Design, Window Display and Interior Design all begin with a concept that we put down in the form of a sketch. The excitement and details come to life when the idea is translated into a 3D model, which is a space in scale that allows us to experience the real environment.  In this class you will be introduced to the world of model making, materials and resourcing as well as methods in creating mock-ups, wall treatments and replicas.  Students will be working in a fully equipped facility.  Lectures will include the use and safety tips of power tools, adhesives and painting techniques.

HDE 119 Places and Spaces: Putting Your Ideas on Paper
Learn how to get that great idea of yours on paper quickly and professionally. You’ll design a pop-up store selling products of your choice while you learn how to illustrate your ideas using traditional hand-sketching methods, photo-collage, and computer models created with Google SketchUp. All of the approaches are fun, easy and quick to learn and resulting projects can be included in portfolios for any major that requires 3-D design. *No previous drawing experience required.


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