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Sparks - Sources of Inspiration

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Living for the City
Nima Behnoud
Graphic Design ’04, Global Fashion Management ’10

I’ve traveled to London, Hong Kong, and Paris, and I have slowly come to realize that the core of my inspiration is here in New York. Recently, I had belts made in Italy. We shipped them to China to be embossed. Then they were sent to Taiwan to be packed and shipped, because shipping taxes are lower there. If this belt were produced in New York, it would cost twice the retail price. But I have to be in New York to be creative and to design. I want to see my work on the street; I want to see everyone wearing it. When I walk around working neighborhoods like the Garment District, I feel energized by the working people. Every person has a destination and a goal, and they’re all going somewhere.

Behnoud, a native of Iran, designs men’s and women’s clothing and accessories. His line, Nimany, is sold by 16 retailers around the world, including Fred Segal in Los Angeles.

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