Advertising and Marketing Communications - Two-Year Associate Degree Program - Fall 2010 Curriculum
This curriculum applies to students entering in Fall 2010 only. Currently enrolled FIT students should refer to the FIT catalog of their entering year.
|MAJOR AREA||AC 114||Integrated Marketing Communications||3|
|AC 161||Multimedia Computing||2|
|RELATED AREA||CD 122||Digital Layout I||2|
|FM 114||Intro. to the Fashion Industry||3|
|LIBERAL ARTS||EN 121||English Composition||G1||3|
|MAJOR AREA||AC 111||Advertising and Promotion||3|
|AC 171||Mass Communications||3|
|LIBERAL ARTS||choice||see Requirements*||6|
|MAJOR AREA||AC 113||Strategic Planning for IMC||3|
|AC 221||Publicity Workshop||3|
|RELATED AREA||DM 211||Workshop in Direct Marketing||3|
|LIBERAL ARTS||choice||see Requirements*||3|
|choice||see American History*||G10||3|
|MAJOR AREA||AC 231||Advertising Copywriting||3|
|AC 271||Audiences and Media||3|
|AC 272||Research Methods in IMC||3|
|choice||see Major Area electives**||3-4|
|LIBERAL ARTS||SS 141||Macroeconomics||G4||3|
Total Credit Requirements
|Major Area:||32-33 credits|
|Related Areas:||8 credits|
|Liberal Arts:||24 credits|
|Health and/or Phys. Ed.||1|
SUNY GENERAL EDUCATION REQUIREMENTS
A "G" followed by a number 1-10 identifies specific courses that meet SUNY General Education baccalaureate degree requirements.
G1 Basic Communication; G2 Math; G3 Science; G4 Social Science; G5 Western Civilization; G6 Arts; G7 Humanities; G8 Foreign Language; G9 Other World Civilizations; G10 American History.
American History: 3 credits
CHOICE of EN 271, 272, 274, LA 221, or 392 (any one of these meets G10).
English/Speech: 6 credits
EN 121 (G1) (Prerequisite: College-level English as demonstrated by placement test OR completion of appropriate Educational Skills courses), and
CHOICE of EN 241, 242, 243, 244, 245, or 341.
History of Art and Civilization: 3 credits
HA 111 or HA 112 (either one of which meets G5).
Mathematics: 3-3.5 credits
Graduation requirement: Arithmetic proficiency as demonstrated by placements test OR completion of appropriate developmental mathematics course(s).
CHOICE of MA 161, 213, 222, 231, or 331 (any one of these meets G2).
Science: 3-5 credits
CHOICE of SC 111, 112, 121, 122, 045/145, or 032/332 (any one of these meets G3).
Social Sciences: 3 credits
CHOICE of SS 131, 151, or 171 (any one of these meets G4).
** MAJOR AREA ELECTIVES:
CHOICE of AC 211, 232, 242, 262, IC 297, or IC 298.
A 4-semester evening/weekend option is available for this degree program. The sequence of courses is the same as that listed here.
UPPER DIVISION ALTERNATIVES
Graduates of this program are eligible to apply for admission to the Bachelor of Science programs in Advertising and Marketing Communications, Cosmetics and Fragrance Marketing, Direct and interactive Marketing, Production Management: Fashion and Related Industries, and Textile Development and Marketing. By completing certain course requirements, graduates may also apply for admission to the Bachelor of Science programs in Fashion Merchandising Management, Home Products Development, and International Trade and Marketing for the Fashion Industries.