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Advertising and Marketing Communications - One-Year Associate Degree Program - Fall 2010 Curriculum

This curriculum applies to students entering in Fall 2010 only. Currently enrolled FIT students should refer to the FIT catalog of their entering year.

Semester 1
MAJOR AREA AC 111 Advertising and Promotion 3
AC 114 Marketing for Integrated Mktg. Communications 3
AC 141 Journalism 3
AC 171 Mass Communications 3
RELATED AREA CD 122 Digital Layout I 2
FM 114 Intro. to the Fashion Industry 3
Semester 2
MAJOR AREA AC 113 Strategic Planning for IMC 3
AC 221 Publicity Workshop 3
AC 231 Advertising Copywriting 3
AC 271 Audiences and Media 3
AC 272 Research Methods in IMC 3
choice See Major Area electives* 3-4

Total Credit Requirements

Major Area: 30-31 credits
Related Areas: 5 credits
Total Credits: 35


A "G" followed by a number 1-10 identifies specific courses that meet SUNY General Education baccalaureate degree requirements.

G1 Basic Communication; G2 Math; G3 Science; G4 Social Science; G5 Western Civilization; G6 Arts; G7 Humanities; G8 Foreign Language; G9 Other World Civilizations; G10 American History.


CHOICE of AC 232, 242, 262, 341, 362, IC 297, or IC 298.

A 2-semester evening/weekend option is available for this degree program.  The sequence of courses is the same as that listed here.

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