Advertising and Marketing Communications - One-Year Associate Degree Program - Fall 2010 Curriculum
This curriculum applies to students entering in Fall 2010 only. Currently enrolled FIT students should refer to the FIT catalog of their entering year.
| Semester 1 | |||||
| MAJOR AREA | AC 111 | Advertising and Promotion | 3 | ||
| AC 114 | Marketing for Integrated Mktg. Communications | 3 | |||
| AC 141 | Journalism | 3 | |||
| AC 171 | Mass Communications | 3 | |||
| RELATED AREA | CD 122 | Digital Layout I | 2 | ||
| FM 114 | Intro. to the Fashion Industry | 3 | |||
| Semester 2 | |||||
| MAJOR AREA | AC 113 | Strategic Planning for IMC | 3 | ||
| AC 221 | Publicity Workshop | 3 | |||
| AC 231 | Advertising Copywriting | 3 | |||
| AC 271 | Audiences and Media | 3 | |||
| AC 272 | Research Methods in IMC | 3 | |||
| choice | See Major Area electives* | 3-4 |
|
Total Credit Requirements |
|
| Major Area: | 30-31 credits |
| Related Areas: | 5 credits |
| Total Credits: | 35 |
SUNY GENERAL EDUCATION REQUIREMENTS
A "G" followed by a number 1-10 identifies specific courses that meet SUNY General Education baccalaureate degree requirements.
G1 Basic Communication; G2 Math; G3 Science; G4 Social Science; G5 Western Civilization; G6 Arts; G7 Humanities; G8 Foreign Language; G9 Other World Civilizations; G10 American History.
* MAJOR AREA ELECTIVES
CHOICE of AC 232, 242, 262, 341, 362, IC 297, or IC 298.
EVENING/WEEKEND OPTION
A 2-semester evening/weekend option is available for this degree program. The sequence of courses is the same as that listed here.