Advertising and Marketing Communications - One-Year Associate Degree Program - Fall 2010 Curriculum
This curriculum applies to students entering in Fall 2010 only. Currently enrolled FIT students should refer to the FIT catalog of their entering year.
|MAJOR AREA||AC 111||Advertising and Promotion||3|
|AC 114||Marketing for Integrated Mktg. Communications||3|
|AC 171||Mass Communications||3|
|RELATED AREA||CD 122||Digital Layout I||2|
|FM 114||Intro. to the Fashion Industry||3|
|MAJOR AREA||AC 113||Strategic Planning for IMC||3|
|AC 221||Publicity Workshop||3|
|AC 231||Advertising Copywriting||3|
|AC 271||Audiences and Media||3|
|AC 272||Research Methods in IMC||3|
|choice||See Major Area electives*||3-4|
Total Credit Requirements
|Major Area:||30-31 credits|
|Related Areas:||5 credits|
SUNY GENERAL EDUCATION REQUIREMENTS
A "G" followed by a number 1-10 identifies specific courses that meet SUNY General Education baccalaureate degree requirements.
G1 Basic Communication; G2 Math; G3 Science; G4 Social Science; G5 Western Civilization; G6 Arts; G7 Humanities; G8 Foreign Language; G9 Other World Civilizations; G10 American History.
* MAJOR AREA ELECTIVES
CHOICE of AC 232, 242, 262, 341, 362, IC 297, or IC 298.
A 2-semester evening/weekend option is available for this degree program. The sequence of courses is the same as that listed here.