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Advertising and Marketing Communications - Bachelor of Science Degree Program - Fall 2010 Curriculum

This curriculum applies to students entering in Fall 2010 only. Currently enrolled FIT students should refer to the FIT catalog of their entering year.

Semester 5
MAJOR AREA AC 222 Sales Promotion 3
AC 361 Computer Apps. for Mktg. Comm.
AC 362 Video Studio Production G6 3
LIBERAL ARTS MA 213 Quantitative Methods* 3
SS 242 Microeconomics 3
choice see Foreign Language* G8 3.5
Semester 6
MAJOR AREA AC 321 Principles of Public Relations 3
choice see Major Area electives** 3
RELATED AREA BL 343 Introduction to Business Law 3
LIBERAL ARTS MA 222 Statistical Analysis* 3.5
choice see Foreign Language* 3-3.5
choice see Requirements* 3
Semester 7
MAJOR AREA AC 411 Brand Management 3
and IC 497 Senior InternshipC*** 3
or IC 498 SeniorInternship D*** 4
or choice see Major Area electives** 3
LIBERAL ARTS choice see Other World Civ.* G9 3
choice see Requirements* 6
Semester 8
MAJOR AREA choice see Major Area electives** 3
and IC 497 Senior InternshipC ***
or IC 498 Senior InternshipD *** 4
or choice see Major Area electives** 3
LIBERAL ARTS PL 431 Philosophy: Ethics G7 3
choice see Requirements* 6

Total Credit Requirements

Major Area: 26-27credits
Related Areas: 3credits
Liberal Arts: 37-37.5credits
Total Credits: 66


A "G" followed by a number 1-10 identifies specific courses that meet SUNY General Education baccalaureate degree requirements.

G1 Basic Communication; G2 Math; G3 Science; G4 Social Science; G5 Western Civilization; G6 Arts; G7 Humanities; G8 Foreign Language; G9 Other World Civilizations; G10 American History.

* Requirements: See Below

Economics: 3 credits
CHOICEof SS 343 or 443

Writing/Literature: 6 credits
CHOICE of one of the following Writing courses: EN 262, 321, 361, 362, 363, or 364.
CHOICE of one of the following Literature courses: EN 231, 232, 233, 234, 235, 236, 237, 238, 273, 331, 333, 334, 352, or 371.

Foreign Language: 6.5-7 credits
Two semesters of the same foreign language, one of which must be a 3.5-credit non-conversational course (G8).

With permission, MA 331 may be substituted for MA 213. Algebra proficiency must be completed prior to enrolling in MA 213 or MA 331. Arithmetic proficiency must be completed prior to enrolling in MA 222.

Other World Civilizations: 3 credits
CHOICE of SS 353, 354,356, or 374(any one of these meets G9).

Psychology: 6 credits
SS 131 and SS 237.

** Major Area Electives: 9 credits
Choice of three: AC 232, 291, 341, 412, 413, 423, 424, 461, 462, 471

***One internshipmust be taken in 7th or 8th semester: Choice of IC 497 or IC 498.

Evening/Weekend Option
A 4-semester evening/weekend option is available for this degree program. The sequence of courses is the same as that listed here.

Communication Design and Businessand Technology students must complete AC 111 (or AC 201), 221, 231, and 271 prior to semester 6. All other FIT students must complete the one-year program in Advertising and Marketing Communications prior to semester 6.

Students who did not receive an AAS in Advertising and Marketing Communications may also choose from the following electives, provided all prerequisites have been met: AC 211, 242, or 262.

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