Advertising and Marketing Communications - Bachelor of Science Degree Program - Fall 2010 Curriculum
This curriculum applies to students entering in Fall 2010 only. Currently enrolled FIT students should refer to the FIT catalog of their entering year.
| Semester 5 | |||||
| MAJOR AREA | AC 222 | Sales Promotion | 3 | ||
| AC 361 | Computer Apps. for Mktg. Comm. |
2 | |||
| AC 362 | Video Studio Production | G6 | 3 | ||
| LIBERAL ARTS | MA 213 | Quantitative Methods * | 3 | ||
| SS 242 | Microeconomics | 3 | |||
| choice | see Foreign Language* | G8 | 3.5 | ||
| Semester 6 | |||||
| MAJOR AREA | AC 321 | Principles of Public Relations | 3 | ||
| choice | see Major Area electives** | 3 | |||
| RELATED AREA | BL 343 | Introduction to Business Law | 3 | ||
| LIBERAL ARTS | MA 222 | Statistical Analysis * | 3.5 | ||
| choice | see Foreign Language* | 3-3.5 | |||
| choice | see Requirements* | 3 | |||
| Semester 7 | |||||
| MAJOR AREA | AC 411 | Brand Management | 3 | ||
| and | IC 497 | Senior Internship C *** | 3 | ||
| or | IC 498 | Senior Internship D *** | 4 | ||
| or | choice | see Major Area electives** | 3 | ||
| LIBERAL ARTS | choice | see Other World Civ.* | G9 | 3 | |
| choice | see Requirements* | 6 | |||
| Semester 8 | |||||
| MAJOR AREA | choice | see Major Area electives** | 3 | ||
| and | IC 497 | Senior Internship C *** | |||
| or | IC 498 | Senior Internship D *** | 4 | ||
| or | choice | see Major Area electives** | 3 | ||
| LIBERAL ARTS | PL 431 | Philosophy: Ethics | G7 | 3 | |
| choice | see Requirements* | 6 |
|
Total Credit Requirements |
|
| Major Area: | 26-27 credits |
| Related Areas: | 3 credits |
| Liberal Arts: | 37-37.5 credits |
| Total Credits: | 66 |
SUNY GENERAL EDUCATION REQUIREMENTS
A "G" followed by a number 1-10 identifies specific courses that meet SUNY General Education baccalaureate degree requirements.
G1 Basic Communication; G2 Math; G3 Science; G4 Social Science; G5 Western Civilization; G6 Arts; G7 Humanities; G8 Foreign Language; G9 Other World Civilizations; G10 American History.
* Requirements: See Below
Economics: 3 credits
CHOICE of SS 343 or 443
Writing/Literature: 6 credits
CHOICE of one of the following Writing courses: EN 262, 321, 361, 362, 363, or 364.
CHOICE of one of the following Literature courses: EN 231, 232, 233, 234, 235, 236, 237, 238, 273, 331, 333, 334, 352, or 371.
Foreign Language: 6.5-7 credits
Two semesters of the same foreign language, one of which must be a 3.5-credit non-conversational course (G8).
Mathematics:
With permission, MA 331 may be substituted for MA 213. Algebra proficiency must be completed prior to enrolling in MA 213 or MA 331. Arithmetic proficiency must be completed prior to enrolling in MA 222.
Other World Civilizations: 3 credits
CHOICE of SS 353, 354, 356, or 374 (any one of these meets G9).
Psychology: 6 credits
SS 131 and SS 237.
** Major Area Electives: 9 credits
Choice of three: AC 232, 291, 341, 412, 413, 423, 424, 461, 462, 471
*** One internship must be taken in 7th or 8th semester: Choice of IC 497 or IC 498.
Evening/Weekend Option
A 4-semester evening/weekend option is available for this degree program. The sequence of courses is the same as that listed here.
Notes
Communication Design and Business and Technology students must complete AC 111 (or AC 201), 221, 231, and 271 prior to semester 6. All other FIT students must complete the one-year program in Advertising and Marketing Communications prior to semester 6.
Students who did not receive an AAS in Advertising and Marketing Communications may also choose from the following electives, provided all prerequisites have been met: AC 211, 242, or 262.