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Fall 2010 Curriculum

Advertising and Marketing Communications - Evening/Weekend One-Year Associate Degree Program - Fall 2010 Curriculum

Language for pages This curriculum applies to students entering in Fall 2010 only. Currently enrolled FIT students should refer to the FIT catalog of their entering year.

Semester 1
MAJOR AREA AC 111 Advertising and Promotion 3
AC 114 Marketing for Integrated Marketing Communications 3
AC 141 Journalism 3
AC 171 Mass Communications 3
RELATED AREA CD 122 Digital Layout I 2
FM 114 Intro. to the Fashion Industry 3
0
Semester 2
MAJOR AREA AC 113 Strategic Planning for IMC 3
AC 221 Publicity Workshop 3
AC 231 Advertising Copywriting 3
AC 271 Audiences and Media 3
0 AC 272 Research Methods in IMC 3
choice see Major Area Electives* 3-4

Total Credit Requirements

Major Area 30-31 credits
Related Areas 5 credits
Total Credits 35-36

*Major Area Electives: Choice of AC 232, 242, 262, 341, 362, IC 297, or IC 298.