Direct and Interactive Marketing - Bachelor of Science Degree Program - Fall 2010 Curriculum
This curriculum applies to students entering in Fall 2010 only. Currently enrolled FIT students should refer to the FIT catalog of their entering year.
| Semester 5 | |||||
| MAJOR AREA | AC 272 | Research Methods in IMC | 3 | ||
| DM 211 | Workshop in Direct Marketing | 3 | |||
| LIBERAL ARTS | EN 321 | Business Writing | 3 | ||
| MA 222 | Statistical Analysis* | 3.5 | |||
| SS 242 | Microeconomics | 3 | |||
| choice | see Speech* | 3 |
| Semester 6 | |||||
| MAJOR AREA | DM 321 | Database Marketing | 3 | ||
| DM 331 | Direct Response Copywriting | 3 | |||
| RELATED AREA | MG 306 | Info. Systems: Case Analysis | 2 | ||
| LIBERAL ARTS | MA 311 | Math Modeling/Business Apps.* | 3 | ||
| choice | see Other World Civ.* | G9 | 3 |
| Semester 7 | |||||
| MAJOR AREA | DM 421 | DM Finance and Operations | 3 | ||
| DM 432 | Direct Response Media Planning | 3 | |||
| LIBERAL ARTS | PL 431 | Philosophy: Ethics | 3 | ||
| choice | see English Literature* | 3 | |||
| choice | see Foreign Language* | G8 | 3.5 | ||
| choice | Liberal Arts elective | 3 |
| Semester 8 | |||||
| MAJOR AREA | DM 433 | Direct Marketing Communications | 3 | ||
| DM 435 | Internet Marketing | 3 | |||
| IC 497 | Senior Internship C: Career Planning | 3 | |||
| or | IC 498 | Senior Internship D: Career Planning |
4 | ||
| LIBERAL ARTS | choice | see American History* | G10 | 3 | |
| choice | see Foreign Language* | 3-3.5 |
|
Total Credit Requirements |
|
| Major Area: | 27 credits |
| Related Areas: | 2 credits |
| Liberal Arts: | 37-37.5 credits |
| Total Credits: | 66 |
SUNY GENERAL EDUCATION REQUIREMENTS
A "G" followed by a number 1-10 identifies specific courses that meet SUNY General Education baccalaureate degree requirements.
G1 Basic Communication; G2 Math; G3 Science; G4 Social Science; G5 Western Civilization; G6 Arts; G7 Humanities; G8 Foreign Language; G9 Other World Civilizations; G10 American History.
*REQUIREMENTS - See below
American History: 3 credits
CHOICE of EN 271, 272, LA 221, or 392 (any one of these meets G10).
English Literature: 3 credits
CHOICE of any 200- or 300-level EN course, except Speech.
Foreign Language: 6.5-7 credits
Two semesters of the same foreign language, one of which must be a 3.5 credit non- conversational course (G8).
Mathematics:
Arithmetic proficiency must be completed prior to enrolling in MA 222. Algebra proficiency must be completed prior to enrolling in MA 311.
Other World Civilization: 3 credits
CHOICE of SS 353, 354, 355, 356, 374, or 393 (any one of these meets G9).
Speech: 3 credits
CHOICE of EN 241, 242, 244, 341, or 342, or a liberal arts elective may be substituted if an equivalent speech course has been taken previously.