If you are a professional in retail, apparel, cosmetics, accessories, or home fashions, this course will open up a world of color validations and effectiveness that you can use to improve your product sell-through. Discover the fundamentals, nuances, and importance of knowing about color and color choices and how they are made through a variety of presentations, discussions, and color exercises. Having color knowledge is also a bonus for image consultants and stylists who work to enhance the appearance of others. This course is the introduction in a series of required courses to achieve a Color Specialist Certificate.
Instructor: Ben Gomes, adjunct assistant professor, Textile/Surface Design, and creative director, the Style Center, division of overseas publishers representatives.
SXC 100 How Color Gets to Market
Prerequisite: SXC 010
Color is a major, if not the number one reason any product sells. No matter what type of work you do or career you pursue the ability to harness the power of color can be your success factor. Discover the degree to which color is universal, crossing all market boundaries and impacting point of sale to clients and consumers. Learn to use color effectively as an extraordinary visual and sensual stimulus and how color can update a "tired" product line, increase current sales, and build company branding. Find out how to pick colors that affect moods, product sales, and home environments by creating color stories. Discover how color reflects the "big picture" mega trends: cultural, social, economic, eco, political and translate these trends into market applications. Explore how seasonal color forecasting themes are used to develop color ranges for different products, services and markets.
Instructor: Doty Horn, founding director, ColorVoyant LLC and international color trend expert.
SXC 110 Color Discovery Interactive Workshop
Are you a color lover? Immerse yourself in this one of a kind hands-on color workshop featuring lovers the work of the Bauhaus Masters Albers, Klee & Itten. Experience a series of exercises using screen-printed colored paper and collage techniques to learn the dynamics and interaction of colors and nurture a whole new perspective. Program includes an introduction to Bauhaus methods and projects in chroma, value and color relativity, as well as optical mixtures, the emotional aspects of color and a museum visit for inspiration. Whether you are new to artistic expression or in need of a boost to your color sense for professional and artistic development let this unique program elevate your taste and design creativity.
Open to 15 participants. Museum visits held on Friday. Color Aid paper and eraser provided.
Bring to 1st session: Scissors, Exacto Knife, Heavy cardboard to cut on, 6 sheets of black construction paper 12"x18", 6 sheets of white heavy paper 12x18, 3 sheets of 12"x18" multi-colored construction paper, rubber cement, ruler, bounty towels, extra white paper to paste on. Some additional minimal expense possible.
Instructors: Patricia Bouley, owner of Bouley Design Inc., designer, color trend forecasting, writer, artist; and Neville Bean, owner, Neville Bean Design, a trend-based design studio.
SXC 150 Color Intensive for the Fashion Professional
Whether you freelance or work in retail, manufacturing, or media, your sense of color can make or break your projects. Learn to use color creatively in apparel, accessories, and home projects. Strengthen your ability to express yourself using correct color terminology in design and market assignments. Learn how the experts research and develop color by visiting a primary industry color and trend resource. Experience the reality of working with color through hands-on assignments guided by a color professional.
Course includes a field trip. Some course materials included.
Bring to first session: a color wheel by the color wheel company can be purchased at B&N book store, pair of cutting shears/scissors and one multicolored photograph of swipe (magazine or catalog page) of anything you find visually exciting; art reproduction, sunset, floral arrangement, fashion layout, interior design or product editorial or advertising spread. Your choice, it should be a "WOW" image for you.
Workshop leader: Ben Gomes, fabric design creative director and color authority.
SXC 210 Color Basics: Moving from Art to Science
Prerequisite: SXF 500 for Color Certificate Students or textile-related industry experience
As a professional who works with color, do you know all the catchy names but need help communicating color attributes effectively? Learn to avoid mistakes by fostering an understanding and usage of color vocabulary that will ensure that the colors you specify are the colors you receive. Aspects of professional-level color technology are introduced, including lighting, illuminants, and color measurement instruments. Industry-accepted color notation is emphasized, along with color technology software. Learn to develop and implement a cohesive color management program through both lecture and hands-on work.
Instructor: David C. Albrecht, senior partner, DCD Advanced Technologies.
SXC 260 Color Painting Studio
Learn to create professional color stories for your fashion, accessories, home fashion, branding, cosmetics, personal image, or graphics products and services in this hands-on painting studio. Work with gouache paint, mixing and matching color to swatches and reference materials to develop your own keen color eyes. Strengthen your abililty to visualize basic hues and their variant tints and shades. Explore color combinations and experiment with various pops of color for accents and effects
in your projects. Further your understanding of color for your market and its advantages in sales success.
Bring your desired color direction, i.e. photos, fabric swatches, magazines, storyboards, to first session. Supplies are necessary and students will be advised at the first session. For the second class, purchase Winsor & Newton gouaches— black, white, and colors recommended as per your color direction by instructor. Supplies to mix and transport colors to be discussed in the first class. Bring a smock or a cover-up to all sessions.
Instructor: Deborah Hernandez, adjunct assistant professor, Textile/Surface Design; carpet designer, owner, The Rug Designer’s Studio, member, CAUS.
SXC 300 Color Through the Eyes of the Modern Artist
Broaden your color abilities for more inspired application and visual impact by examining the work of great colorists from Impressionism to the present day. Learn about artists' techniques, what motivated their color choices, and how the colors they chose create a variety of moods. Artists' writings about color will also be discussed, as will the color theories of their times. The course covers the work of the Impressionists, Neo-Impressionists, van Gogh, Gauguin, Fauves, German Expressionists, Matisse and Picasso, Kandinsky and Mondrian, Abstract Expressionists, Color Field painters, and Op artists, among others.
Recommended reading: Gage, Color and Meaning: Art, Science and Symbolism. Two Friday sessions are held at the Metropolitan Museum of Art and the Museum of Modern Art.
Instructor: Dr. Trudie Grace, adjunct assistant professor, History of Art and Civilization.
SXC 350 Color Intensive: Pitch and Presentation Reality Workshop
Prerequisites: SXC 100, SXC 150, SXC 210, SXC 260, SXC 300 plus a minimum of two personal choice courses.
Resource, develop, edit and produce a professional color trend-right visual forecast or presentation, and then pitch it to a client in this real world workshop. Begin with the introduction of “case problems” to choose from. You will identify a digital format to use for developing your solution, ultimate presentation and support handouts. How to research and capitalize on the latest colors and trending issues to incorporate into your concepts is covered. Special attention is given to communicating your ideas as they relate to your customer’s specific needs, when pitching. Weeks 2, 3 and 4 incorporate one-on-one consultation with the instructor as you work on your digital boards and materials in class. Actual presentations and critiques are held the last two sessions.
Students must be familiar with one of the following, Powerpoint, Keynote, Photoshop, Prezi, or another digital presentation software prior to class.
Instructor: Ben Gomes, president, CFS Trends, internationally recognized color authority and trends forecaster.