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Pet Product Design and Marketing Descriptions

SXD 150 Pet Product Design and Marketing Professional Development Certificate
9.5 CEU
Discover how to break into the pet industry in this special opportunity to earn a full Professional Development Certificate in three weeks’ time. Get comprehensive training in the design, branding and marketing of pet apparel, accessories and lifestyle products for commercial endeavors. Program begins with an introduction to the pet products business and goes through the steps of creating product from design to production to retailing in concentrated day and evening sessions. For 12 days on campus and 2 days in the field, work on developing your own brand, product concepts and sketches. Take away the know-how to get products made, launch your own business, or find your niche in this exciting industry.

SXD 600 Who's Who in the Pet Products World: Makers, Shakers and Social Media
1.2 CEU
Why not take that fashion biz know-how in a new growth direction. Break into the pet industry where the business and talent parallels to fashion are remarkable. Find out about the pet players, who is who in this exciting world and discover the niche that's perfect for you. Let special guest pet-expert marketers show you the way in terms of industry structure as well as teach you which blogs, books, and magazines and trade shows are best suited to expand your know-how for a successful career opportunity. Hear about product distributors, major retailers, pet shops, boutiques, catalog businesses and how to market a pet e-commerce site. Trunk shows and partnerships are included with important groups such as trainers, shelters, groomers and sitters.

Instructor: Dana Humphrey, principal, WhitegatePR, specializing in pet product market public relations and pet expert publicity.

SXD 605 Introduction to Pet Product Brand Creation
0.9 CEU
Do you have concepts for a new pet product or a line but don’t know how to create an identifiable brand that stands out from the competition? This course enables you to identify your customer segment (high end, mass market, etc.) and determine what makes your brand unique and relevant to that customer. Once you’ve achieved this insight, you’ll learn to create the right image including brand name, logo, and collateral materials.Information includes promotional tools and other aspects of the branding process to help you develop a cohesive and unique product story that stands apart in the marketplace. Certificate students should take SXD 605 prior to or in conjunction with SXD 625 and SXD 630.

Instructor: Dana Humphrey, principal, WhitegatePR, specializing in pet product market public relations and pet expert publicity.

SXD 625 Pet Apparel Fashion and Design
1.2 CEU
Redirect your design and sewing skills into one of today's fastest growing markets fashion-inspired pet clothing. From bulldogs to American bobtails, pets are strutting designer stuff and owners are vying for best-dressed awards for their four-legged family members. This hands-on workshop starts with an introduction to body forms, functional needs, and a seasonal fabric guide. Ease of dressing and safety tips are considered in relation to T-shirts, winter coats, and couture ensembles. Learn how to create your own garments using sketches and get tips for developing a line and prospering in this exciting field.

Instructor: Kris Lynch, president, Ruff-Puppy Ruff-Doggie, a vertical pet product company; former toy industry executive; Paul Longo, senior designer, New York Dog, LLC.

SXD 628 Patternmaking for Dog Garments
Learn to make patterns to take dog and pet-related design concepts from sketches to reality in this hands-on workshop. Instruction starts with the fundamentals of proper measuring on the doggie dress form to get the correct specifications for the needed pattern, including slopers for size variety. Learn to work with various dog body types to produce pattern pieces for garments, collars, and sleeves. Make patterns in creative muslin for dresses, coats and collars.
Bring to first class a 2"x18" clear plastic ruler, french curve #17, measuring tape, patternmaking paper and sharp #2 pencils. Some additional expense for muslin, straight pins, etc. explained at first class.

Instructor: Katie Lewis, designer, professional pet fashion product patternmaker

SXD 629 Advanced Patternmaking for Petwear

Students of SXD628 learn to take their dog and pet-related patternmaking skills to the next level in this hands-on workshop. Advanced bodice techniques, sleeves, cottons, and lapels are introduced and emphasis is placed on consistent fit with slopers and muslins.

Bring to first class: 2"x8" clear plastic ruler, French curve #17, measuring tape, patternmaking paper, sharp #2 pencils.

Instructor: Katie Lewis, designer, professional pet fashion product patternmaking.  

SXD 630 Pet Accessories and Lifestyle Product Design

1.2 CEU
There's a $41 billion and growing pet care and comfort industry, with products that include accessory items like leashes, collars, and boots, and lifestyle products ranging from toys to gym equipment to beds. This exciting program gives you insight into the challenges of using fashion and industrial design concepts to create both soft and hard goods for the pet products market. Emphasis is on creating products that meet today's consumer demand for more upscale, fashionable items. Great for portfolio expansion or as a prelude to a career move.

Instructor: Kris Lynch, president, Ruff-Puppy Ruff-Doggie, a vertical pet product company; former toy industry executive.

SXD 632 Advanced Pet Wear Patternmaking and Tech Packs
Pet wear and product designers, learn to translate your concepts and patterns into tech packs, an essential component to getting your designs into actual production. Begin by learning how tech packs are produced and utilized by factories, including information on spec sheets, swatch cards, diagrams, and directions. Learn how to communicate effectively for samples and product. The process of incorporating patterns and grading charts is included along with what you are responsible for and what to anticipate from contractors. Using your own design, develop a prototype spec pack as the course evolves, to be presented and critiqued at the last class meeting.

Instructor: Carl Ferrando, manufacturing and production expert, human and pet apparel.

SXD 635 Quick Sketching for the Pet Product Business
0.9 CEU
Learn to capture your pet apparel and lifestyle design concepts through simple sketching techniques. Draw basic dog or cat figures, and add your pet fashions complete with illustrated details in flat sketches. Proceed to drawing accessories and lifestyle items like beds, play stations, and feeding dishes. If you have your own line or plan to launch one, enhance your ability to communicate your ideas to samplemakers, patternmakers, and contractors. Although no professional art training is required, basic creative abilities and familiarity with the pet product arena is helpful.

Bring to first session: A drawing paper pad, a velum paper pad (any size you are comfortable working with), and materials to render in color with (pens, markers, pencils, or watercolor).

Instructor: Joan Chiverton, advertising art director, illustrator and pet portraitist.

SXD 640 How to Get Your Pet Apparel and Product Concepts to Market

1.2 CEUs
Do you have great ideas for pet apparel, accessories, and products? This program concentrates on the steps necessary to getting your products manufactured, promoted, and placed into retail stores. Learn designing, licensing, sourcing, and how to get into this hot market. How to price products, research, evaluate, and choose retail distribution is explained, from low-end stores such as supermarkets and drug chains to middle-tier chain stores and high-end specialty stores and boutiques. Program information is “real world,” covering both pitfalls and best practices with emphasis on turning your ideas into real products and profits. Excellent follow-up or prelude to SXD 625 and SXD 630.

Workshop leader: Kris Lynch, president, Ruff-Puppy Ruff-Doggie, a vertical pet product company, former toy industry executive.

SXD 645 Pet Accessory Design Studio

Experience a professional and highly focused introduction to all phases of pet accessory design and sample-making as you work hands on in one of FIT's industrial equipped labs. Prototyping for a range of products is covered such as booties, leashes, collars, and more. Special emphasis is placed on the details of design and execution, exploring a variety of techniques with practical applications for pets and their maters. Learn how to bring your most creative concepts to fruition as you create marketable samples.

Some additional expense for supplies and materials discussed at first session.

Instructor: Shelley Parker, adjunct instructor, Accessories Design, designer.

SXD 650 Retail Market and Merchandising for Pet Products
1.2 CEU
Explore opportunities for career develoment within the multiple facets of the pet products industry from a design, merchandising, marketing, and product development discipline. Understand merchandising and costing a line by product classification and price point from both a wholesale and retail perspective.

Instructors: Robin Meyer-Droescher, president, Robin Meyer NYC, fine canine accessories and apparel; former fashion industry executive.

SXD 660 Career Opportunities in the Pet Market World
0.6 CEU
This course is for anyone who is interested in the pet industry, including those who wish to explore options beyond designing product. When it comes to spending habits, Americans lavish money on their pets, spending as much as $45.5 billion annually including $3.36 billion on pet services, according to the American Pet Products Association. Find out what the pet jobs are and how to get started by meeting participants from a variety of companies such as retailing, manufacturing, food marketers and animal care and services. Animal-related work opportunities are expected to outpace jobs in other sectors, find out how you can take previously earned degrees and experience and get on the pet industry track.

Instructor: Jennifer M. Bartok, CEO,, events for celebrity, lifestyle and pets with speakers from the pet industry.

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