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Omni-Channel Retail Descriptions

SXR 005 Introduction to Today's Omni-Channel Retailing
0.9 CEU
Retailing represents over 40% of the US economy and has enormous global financial importance. Understanding who the top performers are and why is an important part of starting and thriving in a retail career, or in selling product and services to the retail sector. Find out about today's retail climate by hearing a brief history of retail evolution culminating in today's winning strategies. Included are explanations of retail formats such as who is a department store - i.e., Macy's, J.C. Penney, or Bloomingdale's? What makes WalMart different from Target and what is meant by a true omni-channel player. Current market changes such as the manufacturer as retailer phenomena, grow of e-commerce, the on-going battle of who own the customer and financial strategies that lead to success are addressed in this provocative updated overview.

Instructor: Robert E. Salerno, retail consultant, board member of Bon-Ton Stores, former retail executive.

SXR 006 Intro to Fashion and Luxury Retail
0.9 CEU
What's the best way to meet the needs of the better fashion customer? Discover how the customer for fashion and luxury products drives the large, chain, and smaller specialty store business. Start by discussing who the customer is in relation to how market buying decisions, merchandising assortments and service differentiation concepts are decided. Take a look at how the most successful fashion retailers function from shopping the market, to merchandising strategies and selling floor impact. The blurring of the roles of wholesalers and retailers is examined and why some brands always come up as winners and why some stores always triumph, in spite of the economy and world affairs is highlighted.

Instructor: Renee Hunter, president, Sequoyah Fashion Planning; former buyer/fashion director, Saks Fifth Avenue.

SXR 008 Global Retailing: The New Reality
.63 CEU
Gain a proper understanding of how the most fit industry players are strategically attempting to conquer worldwide recognition and markets for survival and profits.  Whether its a western retailer going to the Middle East and China or a brand opening on 5th Avenue or Prague, todayís fashion is global with companies competing for new market share.  This provocative program taught by an industry internationalist offers insight into what is happening, including what is working and what is not, and why.  European concepts taking root in the U.S. are examined, along with global entry barriers for domestic retailers trying to expand out of the U.S. The initiatives necessary for all businesses from executing a global supply chain to meeting global retail challenges are covered.

Instructor:  Nancy Marino, president, Nancy Marino Associates; former retail, wholesale, and textile senior executive; international fashion business and retail consultant.

SXR 010 Retail Math: Merchandising, Planning, and Gross Margin
0.9 CEU
Learn how retailers calculate gross margin while participating in a roundtable discussion on the buying and selling methods characteristic of today's accounting-driven market. Learn what gross margin is and how it is derived. Program includes mark-up calculation, introduction to the merchandise planning process, and a review of operating expenses as they affect gross margin. Sessions feature hands-on exercises based on typical retail/wholesale partnership case studies. Recommended for showroom sales account executives and entry-level retail executives and those considering retail as a career.

Instructor: Neal Leavitt, adjunct instructor, Fashion Merchandising Management; former senior retail and manufacturing executive.

SXR 011 Retail Math: Gross Margin Analysis
0.9 CEU
This online program provides an in-depth study of the most important measurement in any retail operation: gross margin. Gain a thorough understanding of the financial tools used in making gross margin calculations. Learn ways to analyze, improve, and negotiate gross margin through discussion and market-relevant problem solving. Program content is useful for both retail and manufacturing executives. Class limited to 14.

Seminar leader: Debbie Friedman, adjunct assistant professor, Fashion Merchandising Management, and former major retail buying executive.

SXR 012 Strategic Skills for Measuring Consumer-Centric Retail
1.2 CEU
This  is a complete omni-channel education on how to look at the retail business through the eyes of its intended customer to evaluate execution, strengths and weaknesses. Put newly learned theory and a more enhanced critical eye to the test visiting assigned stores to measure brick-and-mortar-store performance, as well as same store catalogues and e-commerce sites. Gain a greater understanding of current successful retail best practices that incorporate innovation and strategic planning for better sell through, plus retail don'ts and failure modes to avoid.

Seminar leader: Barry Cohen, director of new business development, eFashion Solutions, LLC; former retail senior vice president, GMM, and manufacturing executive.

SXR 025 Retail Information Technology: Sales and Planning
0.9 CEU
Gain insight into how today's technology drives inventory control and merchandising decision making important to sales to stock ratio. Develop a greater appreciation for how computer-achieved data is used to effectively impact marketing and sales management planning, from sales to stock ratio, forecasting to merchandise distribution. A review of the popular systems in place at major retail organizations is provided, along with tips for techno-solutions and important information on future retail tech directions.

Instructor: Christopher Enright, chief technology officer, Icon Nicholson.

SXR 028 Introduction to the Planning and Allocation Function
1.2 CEU
Career opportunities in planning and allocation are not only plentiful but maintaining lean inventory is a significant focus for retailers during this economic downturn. Learn the terminology used to discuss inventory management and the hands-on skill needed to effectively and efficiently manage product. This course focuses on the application of inventory management skills in an Excel spreadsheet environment. Included are introduction to the terminology of planning and allocation, the calculations used to effectively and efficiently manage inventory and use of Excel as an inventory management application. How to apply calculations in various scenarios using Excel spreadsheets is demonstrated and results are evaluated and discussed in a round table format.

Instructor: Vincent Quan, associate professor, Fashion Merchandising Management; former retail and manufacturing planning and inventory control vice president.

SXR 030 The Shopping Environment: Developing the "Wow" Experience
0.9 CEU
Experience the difference between merely acceptable and great customer service in this action-packed program designed to improve "brick and mortar" store sales through sales associates performance. Learn ways to foster a positive staff-generated atmosphere as the key enabler to executing the "five rights" of merchandising: product, price, time, space and quantity. Discover how the store's most important asset, its associates, need to perform to be the linchpin for a winning customer relationship. Learn sales and service methods used by top retailers to "wow" the customer, generate loyalty, and return visits.

Instructor: Elizabeth Burpoe, wardrobe stylist, Saks Fifth Avenue stores; nationally recognized image consultant.

SXR 035 Real World Retailing: Operations and Management
0.9 CEU
Whether you work or want to work in product development, retail buying and merchandising, stores, or even wholesale, understanding operational aspects of the retail business is essential to your success. This program covers store and non-store aspects of retail operations, including the functions of sales support, real estate and construction, logistics and supply chain management, and customer service. Through a critical look at real world situations and materials, the impact on the customer, the brand, and financial results are considered.

Instructor: Robert E. Salerno, retail consultant, board member of Bon-Ton Stores, former retail executive.

SXR 040 Who Are Your Best Customers and How to Motivate Them to Buy
0.9 CEU
A store is most likely to attract all of its repeat customers in its first 1,000 days. This program teaches you how to capitalize on this maxim. Learn to expand sales by identifying and catering to this limited target group defined by the 20/80 rule of retailing: 20 percent of your customers will account for 80 percent of your profits. Discover methods for uncovering who your best customers are, how they behave and think, and what will keep them loyal. Methods of patronage stimulation are incorporated, with guidance on developing strong, targeted communications programs to increase individual spending and customer satisfaction.

Instructor: Alan P. Kelman, president, Alan P. Kelman and Associates; former principal and retail practice leader, Booz Allen and Hamilton.

SXR 045 The Art of Clienteling and Customer Relationship Management
0.9 CEU
Get up to the minute info from industry pros on the most important innitiatives for fostering repeat sales and retail customer satisfaction. Increase your understanding of how customer information when efficiently gathered and synthesized through Customer Relationship Management (CRM) programs is used to further emotional connection with customers. The techniques for evaluating, implementing ,and maximizing CRM programs is featured. Also discover out how Clienteling, once exclusive to luxury retail, but now in practice across retail segments helps to win the customer's mind and heart for a long term relationship. Information covers how to implement Clienteling programs whether a retail business is class or mass, and how to make the correct choices to effectively combine sales personnel and technological solutions for maximum customer loyalty.

Instructor: Cheryl Beall, president, Retail 101 former luxury retail executive; and Claude Johnson, president KWI-CRM, former marketing senior vice president.

SXR 050 Intro to Retail Branding: The Art of Customer Bonding
Learn to bond with target customer groups to reinvigorate customer loyalty and reinforce the store-as-brand. This interactive lab concentrates on new outreach methods in customer communications, including special programs and publications, promotions, and in-store events. Learn how to become proficient at consumer-centric retail marketing and use in-store and in-class case studies, work to produce branding strategies that enhance the shopping experience.

Seminar leaders: Arthur A. Winters, professor emeritus, Advertising and Marketing Communications; and Peggy Fincher Winters, TFI Geomarketing, Inc.; co-authors, The Power of Retail Branding and Brandstand: Strategies for Retail Brand Building.

SXR 055 Online Retailing: Career Facts and Market Impact
0.9 CEU
Gain a thorough knowledge of online retail from the e-commerce business channel from electronic storefronts to malls including career opportunities. What constitutes a profitable business model, how these companies function, and how product is bought and sold is stressed. Learn about on-line customer characteristics and how e-tailers market and maintain customer relationships. Information includes support services such as online security, electronic payment systems, fulfillment, and eCRM. Participate in research and evaluation of popular sites learning who the most successful merchants are and why.

Instructor: Jeannette Monaco, adjunct instructor, Fashion Buying and Merchandising Management, electronic retailing specialist.

SXR 058 Advanced E-Tail and Social Commerce
0.9 CEU
Certificate students should take SXR 055 prior to SXR 058.
Gain a practical hands-on education in using the power of the Internet and new interactive marketing strategies to grow a retail business profitably. Explore how Blogs, Facebook, Twitter, Mobile, and On-line Marketing should be coordinated for a successful multi-channel marketing program, destined to increase sales as well as company and brand profile. Find out why hits are great , but full carts are better. Learn about innovative strategies that bring new prospects to a website, converting them into loyal customers. Find out the latest trends in where these new formats are headed and explore what is needed to secure a career opportunity in the growing E-tail field.

Instructor: Jeannette Monaco, adjunct instructor, Fashion Buying and Merchandising Management, electronic retailing specialist.

SXR 065 How Logistics and Fulfillment Pilot E-tail Success
1.2 CEU
When you think about the ease and excitement of selling on the web do you give enough thought to warehousing, shipping, and delivery systems? Sure, site navigation and eye candy products create sizzle but it's the supporting logistics and fulfillment that make e-commerce a success, or fizzle. Learn what you need for e-tail achievement in this fast paced discourse by an experienced fashionista turned distribution wizard. Program emphasizes a variety of product classifications and their fulfillment requirements and the solutions available for good delivery and customer service. Get a handle on individual retail channel needs, new technologies and fulfillment trends as you participate in case study discussions to strengthen your ability to judge for yourself effective logistical strategies for varied business models.

Instructor: Melissa McGraw, former 7th Avenue fashion apparel executive; fashion website founder and e-tailing executive.

SXR 075 Retail Math: Merchandising, Planning, and Gross Margins
0.9 CEU
Learn how retailers calculate gross margin while participating in a roundtable discussion on the buying and selling methods characteristic of todayís accounting-driven market. Learn what gross margin is and how it is derived. Program includes mark-up calculation, merchandise planning, and a review of operating expenses as they affect gross margin. Sessions feature hands-on exercises based on typical retail/wholesale partnership case studies. Recommended for showroom sales account executives and entry-level retail executives.

Instructor: Neal Leavitt, adjunct instructor, Fashion Merchandising Management; senior retail and manufacturing executive.

SXR 080 Retail Operations and Management for the Omni-Channel World
0.9 CEU
Understanding what it takes to make a rewarding customer experience and a profitable operation is crucial to omni-channel success. Take a critical look at real-world situations and cases in this course that covers brick-and-mortar retail, management and operations, which still accounts for 90 percent of general merchandise sales, and the demands of new retail model requirements moving to the future. Topics include sales support, store layout and design, customer service requirements, financial benchmarks and measurements, and the impact of technology trends on operations.

Instructor: Robert E. Salerno, retail consultant, board member of Bon-Ton Stores, former retail executive.

SXR 085 How Logistics and Fulfillment Pilot E-tail Success
1.2 CEU
When you think about the ease and excitement of selling on the web do you give enough thought to warehousing, shipping, and delivery systems? Sure, site navigation and eye candy products create sizzle but its the supporting logistics and fulfillment that make e-commerce a success-or fizzle. Learn what you need for etail achievement in this fast-paced discourse by an experienced fashionista turned distribution wizard. Program emphasizes a variety of product classifications and their fulfillment requirements and the solutions available for good delivery and customer service. Get a handle on individual retail channel needs, new technologies and fulfillment trends as you participate in case study discussions to strengthen your ability to judge for yourself effective logistical strategies for varied business models.

Instructor: Melissa McGraw, former Seventh Avenue fashion apparel executive; fashion website founder and e-tail executive.

SXR 112 Strategic Skills for Measuring Omni-Channel Retail
1.2 CEU
This is a complete omni-channel education on how to look at a retail business through the eyes of its intended customer to evaluate execution, strengths, and weaknesses. Put newly learned theory and a more enhanced critical eye to the test visiting assigned stores to measure brick-and-mortar store performance, as well as same-store catalogues and e-commerce sites. Gain a greater understanding of successful retailer best practices that incorporate innovation and strategic planning for better sell-through, plus retail doníts and failure modes to avoid.

Instructor: Barry Cohen, director of new business development, eFashion Solutions, LLC; former retail senior vice president, GMM, and manufacturing executive.

SXR 120 Advance and Manage Your Retail Career Potential

0.9 CEU
In today's retail arena the career opportunities are exciting and the positions are highly competitive. Find out what retail management positions entail and compensate, and what the leadership traits garner upper management's support. Learn methods for getting started and advancing yourself as you train, motivate, and manage others. Program stresses developing techniques to shape you into a candidate for ongoing promotion and career growth. This program also includes retail and e-commerce executives as guest speakers who will discuss how they grew up in retail and what they look for in candidates to hire or promote.

Instructor: Lloyd Lippman, President, Career Management, Inc., executive recruiting and coaching specialist. 

SXR 125 The Future is Now:Cutting-Edge Event and In-Store Digital Applications
0.9 CEU
Discover the latest exciting 360 degree Digital Brand communication approaches that enhance the brick-and-mortar experience and connect worldwide audiences to brand content.See how smart retailers are re-approaching special events, the consumer retail experience, and product display by using a pointed mix of technology-driven hardware and software coupled with traditional messaging strategy. Program addresses a gamut of case studies from temporary pop up retail, to driving traffic with program-specific micro sites, to investing in social media with branded content. If you are pursuing a retail career, working for a vertical organization, or working in visual merchandising and/or special events, this critical program provides a glimpse into how leading lifestyle brands and their retailers are communicating their message to the next generation of luxury and fashion consumers.

Instructor: Nicholas Ponton, CEO, Shades Of Grey LLC, and fashion industry production; digital and messaging strategist; named a young entrepreneur to watch by Under30CEO in 2012.

SXR 130 Advance and Manage Your Career Potential for Omni-Channel Retail
.9 CEU
This program conducted by a top retail headhunter is for anyone looking to make a career in Omni-Channel Retailing.  Discover how to get started and how to advance yourself as a trainee or entry level manager.  Meet retail and e-commerce executive guest speakers who share what they look for in candidates to hire and promote.  Discover how to go up today's retail career ladder by developing the proper techniques for ongoing promotions.

Instructor: Lloyd Lippman, president, Career Management, Inc., executive recruiting and coaching specialist with guest speakers.

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