What majors are eligible for the Shanghai program?
International Trade & Marketing
Fashion Merchandising Management
Asian Studies Minors
What are the program costs?
|International Application Fee||$120.00|
|Tuition (Baccalaureate-level– NY State Resident)||$2,884.00|
|Tuition (Baccalaureate-level– Non-NY State Resident)||$7,715.00|
|International Program Fee||$1,250.00|
|Passport & Photos||$100.00|
|Study visa for China||$140.00|
|Student housing (double room) at Donghua University||$1,000.00|
|Health Insurance (Gallagher-Koster Insurance through FIT)||$750.00|
|Estimated Roundtrip Airfare to China||$1,000-$1,200|
|Estimated Books and Supplies||$700-$800|
|Estimated Personal Expenses||$1,000-$1,500|
|Estimated Food and Incidentals||$1,500-$2,000|
|Estimated Miscellaneous (Entertainment, Travel, Taxis, etc.)||$800-$1,000|
|Estimated Local Public Transportation||$150-$200|
Where is Donghua University?
Donghua University is located in downtown Shanghai adjacent to the Hongqiao Economic Development Zone. This area hosts many amenities that include numerous shops and malls, restaurants, convenience stores, tea shops, fruit stands, banks, the post office and more-all within a 10-20 minute walking radius. Zhongshan Park (a shopping center and amusement park) is also located nearby with peaceful gardens and attractive botanical displays. Metro stations are conveniently close to the campus with transportation to all the major areas and attractions of Shanghai.
Where will I live?
Students will reside in the residence halls on the Donghua campus. Both single and double rooms are available. Each room contains a private bath, furniture, A/C, telephone, Television, refrigerator, and internet. Each floor has washing machines as well as a community kitchen with electric stoves and microwaves. There are also 2 dining halls on campus.
Who will be teaching the courses at Donghau University? Are they taught in English?
The courses will be taught by English speaking professors of Donghua University.
Will my credits be transferred?
Yes, you will receive transfer credit for all the courses for which you receive a grade of C or better.
Who are the other students that will be taking courses at Donghua?
In order to establish global relationships in the classroom, the students will be from Donghua University as well as North Carolina State University.
What are the course descriptions?
Course descriptions are included below.
Global Marketing (3 credits)
Introduction to the research techniques and implementation strategies practiced in global marketing by the fashion and related industries. Students examine the major trends revolutionizing international marketing the evolution of international companies into global firms, and the expanding role of e-commerce. The role of intercultural communications and negotiations styles in global marketing strategies is studied in detail.
International Product Development (3 credits)
Students will explore the relationship among processes involved in the overall product development cycle from inception of ideas to delivery of finished goods with a global perspective. Students are afforded a unique opportunity to combine academic analysis of a meaningful, practical experience with an industry sponsor. Students will apply many principles of product development and merchandising studied in the classroom to real life assignments for a merchant sponsor in the host country. Students will apply these principles to a real life situation based on an industry partner's current business needs. Students will then "develop and source" product to meet the needs of the target consumer. This course is designed to provide technical and professional skills in preparation for careers in merchandising or product development.
International Buying and Marketing (3 credits)
Students develop a firsthand understanding of the impact that the international fashion industry has on the marketing of fashion goods throughout the United States and the world. As the cultures of these countries are inexorably intertwined with the business and marketing of their respective fashions, visits to manufacturers, major retailers, and showrooms, as well as historical sites, augmented by lectures connecting history and current business practices will provide students with a rich, global perspective.
Cross Cultural Studies (3 credits)
This course introduces students to important aspects of Chinese and U.S. cultural history and traditions from various sociological perspectives. With a cross-cultural emphasis, it will provide conceptual and practical understanding of the history, institutions, economy, cultural values and norms of the U.S. and Chinese cultures. Class readings, assignments, and discussions are designed to enhance student' abilities to communicate and interact successfully in cross-cultural situations. Requirements include a research paper, a midterm and final exam, and a current event presentation.
How can I get advisement about these courses and how they apply to my major or Asian Studies minor?
Eligible students interested in the Shanghai program should speak with the department chair or the International Program Coordinator of their department.