A self-described “Rule Breaker,” Mr. Videira is the Senior Brand Manager for Aquaphor Skincare, where he is responsible for the Aquaphor USA portfolio of body, lip and baby products.
He is responsible for all marketing, strategy and planning as well as product innovation, for Aquaphor. Mr. Videira has played a critical role in the development and execution of the brand’s digital media initiatives and expansion strategy.
Prior to joining Beiersdorf North America, Mr. Videira spent several years abroad in Europe and South America conducting international research in the field of Leadership and Emotional Intelligence. His work was published in the Academy of International Business where his research was chosen as Best Paper of Conference.
Mr. Videira graduated with honors from Quinnipiac University with a Bachelors of Science in International Business and Marketing. Mr. Videira is proficient in both Spanish and Portuguese.