Advertising and Marketing Communications - Evening/Weekend Associate Degree Program - Fall 2011 Curriculum
This curriculum applies to students entering in Fall 2011 only. Currently enrolled FIT students should refer to the FIT catalog of their entering year.
|MAJOR AREA||AC 114||Marketing for Integrated Marketing Communications||3|
|AC 161||Multimedia Computing||2|
|RELATED AREA||CD 122||Digital Layout I||2|
|FM 114||Intro. to the Fashion Industry||3|
|LIBERAL ARTS||EN 121||English Composition||G1||3|
|MAJOR AREA||AC 111||Advertising and Promotion||3|
|AC 171||Mass Communications||3|
|LIBERAL ARTS||choice||see Requirements*||6|
|MAJOR AREA||AC 221||Publicity Workshop||3|
|AC 272||Research Methods in IMC||3|
|RELATED AREA||DM 211||Workshop in Direct Marketing||3|
|LIBERAL ARTS||choice||see Requirements*||3|
|choice||see American History*||G10||3|
|MAJOR AREA||AC 222||Sales Promotion||3|
|AC 231||Advertising Copywriting||3|
|AC 271||Audiences and Media||3|
|choice||see Major Area electives**||3-4|
|LIBERAL ARTS||SS 141||Macroeconomics||G4||3|
Total Credit Requirements
|Major Area||32-33 credits|
|Related Areas||8 credits|
|Liberal Arts||24 credits|
|Health and/or PE||1 credit|
SUNY GENERAL EDUCATION REQUIREMENTS
A "G" followed by a number 1-10 identifies specific courses that meet SUNY General Education baccalaureate degree requirements (www.fitnyc.edu/gened).
G1 Basic Communication; G2 Math; G3 Science; G4 Social Science; G5 Western Civilization; G6 Arts; G7 Humanities; G8 Foreign Language; G9 Other World Civilizations; G10 American History.
LIBERAL ARTS REQUIREMENTS
American History: 3 credits
Choice of EN 271, EN 272, EN 274, LA 221, or LA 392 (any one of these meets G10).
English/Speech: 6 credits
EN 121 (G1) (Pre requisite: College-level English as demonstrated by placement test or completion of appropriate Educational Skills courses), and choice of EN 241, 242, 243, 244, 245, or 341.
History of Art and Civilization: 3 credits
HA 111 or HA 112 (either one of which meets G5).
Mathematics: 3-3.5 credits
Graduation requirement: Arithmetic proficiency as demonstrated by placement test or completion of appropriate developmental math course(s). Choice of MA 161, 213, 222, 231, or 331 (any one of these meets G2).
Science: 3-5 credits
Choice of SC 111, 112, 121, 122, 045/145, or 032/332 (any one of these meets G3).
Social Sciences: 3 credits
Choice of SS 131, 151, or 171 (any one of these meets G4).
** MAJOR AREA ELECTIVES: 3-4 credits
Choice: AC 113, 211, 232, 242, 262, IC 297 or IC 298.
UPPER DIVISION ALTERNATIVES
Graduates of this program are eligible to apply for admission to the Bachelor of Science programs in Advertising and Marketing Communications, Cosmetics and Fragrance Marketing, Direct and Interactive Marketing, Production Management: Fashion and Related Industries, and Textile Development and Marketing. By completing certain course requirements, graduates may also apply to the Bachelor of Science programs in Fashion Merchandising Management, Home Products Development, and International Trade and Marketing for the Fashion Industries.