Advertising and Marketing Communications - Two-Year Associate Degree Program - Fall 2011 Curriculum
This curriculum applies to students entering in Fall 2011 only. Currently enrolled FIT students should refer to the FIT catalog of their entering year.
The major in Advertising and Marketing Communications offers qualified students preparation for careers in advertising (other than art and design), publicity, public relations, corporate communications, direct marketing, promotion, media production, and journalism. Career opportunities are found in retail and wholesale organizations, advertising agencies, and publicity and public relations firms, as well as with publications and other media.
|MAJOR AREA||AC 114||Integrated Mktg. Commun.||3|
|AC 161||Multimedia Computing||2|
|RELATED AREA||CD 122||Digital Layout I||2|
|FM 114||Intro. to the Fashion Industry||3|
|LIBERAL ARTS||EN 121||English Composition||G1||3|
|MAJOR AREA||AC 111||Advertising and Promotion||3|
|AC 171||Mass Communications||3|
|LIBERAL ARTS||choice||see Requirements*||6|
|MAJOR AREA||AC 221||Publicity Workshop||3|
|AC 272||Research Methods in IMC||3|
|RELATED AREA||DM 211||Workshop in Direct Marketing||3|
|LIBERAL ARTS||choice||see Requirements*||3|
|choice||see American History*||G10||3|
|MAJOR AREA||AC 222||Sales Promotion||3|
|AC 231||Advertising Copywriting||3|
|AC 271||Audiences and Media||3|
|choice||see Major Area electives**||3-4|
|LIBERAL ARTS||SS 141||Macroeconomics||G4||3|
TOTAL Minimum Required
|MAJOR AREA:||32-33 credits|
|RELATED AREA:||8 credits|
|LIBERAL ARTS:||24 credits|
|Health and/or Phys. Ed:||1 credits|
|TOTAL Minimum Required:||65 credits|
SUNY GENERAL EDUCATION REQUIREMENTS
A "G" followed by a number 1-10 identifies specific courses that meet SUNY General Education baccalaureate degree requirements (www.fitnyc.edu/gened).
G1 Basic Communication; G2 Math; G3 Science; G4 Social Science; G5 Western Civilization; G6 Arts; G7 Humanities; G8 Foreign Language; G9 Other World Civilizations; G10 American History.
American History: 3 credits
CHOICE of EN 271, 272, 274, LA 221, or 392 (any one of these meets G10).
English/Speech: 6 credits
EN 121 (G1) (Prerequisite: College-level English as demonstrated by placement test OR completion of appropriate Educational Skills courses), and
CHOICE of EN 241, 242, 243, 244, 245, or 341.
History of Art & Civilization: 3 credits
HA 111 or HA 112 (either one of which meets G5).
Mathematics: 3-3.5 credits
Graduation requirement: Arithmetic proficiency as demonstrated by placement test OR completion of appropriate developmental mathematics course(s).
CHOICE of MA 161, 213, 222, 231, or 331 (any one of these meets G2).
Science: 3-5 credits
CHOICE of SC 111, 112, 121, 122, 045/145, or 032/332 (any one of these meets G3).
Social Sciences: 6 credits
SS 141, and
CHOICE of SS 131, 151, or 171 (any one of these meets G4).
** MAJOR AREA ELECTIVE
CHOICE of AC 113, 211, 242, 262, IC 297 or IC 298.
A 4-semester evening/weekend option is available for this degree program (www.fitnyc.edu/evening_weekend). The sequence of courses is the same as that listed on this page.
UPPER DIVISION ALTERNATIVES
Graduates of this program are eligible to apply for admission to the Bachelor of Science programs in Advertising and Marketing Communications, Cosmetics and Fragrance Marketing, Direct and Interactive Marketing, Production Management: Fashion and Related Industries, and Textile Development and Marketing.
By completing certain course requirements, graduates may also apply for admission to the Bachelor of Science programs in Fashion Merchandising Management, Home Products Development, and International Trade and Marketing for the Fashion Industries.