Direct and Interactive Marketing - Bachelor of Science Degree Program - Fall 2011 Curriculum
This curriculum applies to students entering in Fall 2011 only. Currently enrolled FIT students should refer to the FIT catalog of their entering year.
|MAJOR AREA||AC 272||Research Methods in IMC||3|
|DM 211||Workshop in Direct Marketing||3|
|LIBERAL ARTS||EN 321||Strategies of Business Communication||3|
|MA 222||Statistical Analysis*||3.5|
|MAJOR AREA||DM 321||Database Marketing||3|
|DM 331||Direct Response Copywriting||3|
|RELATED AREA||MG 306||Info. Systems: Case Analysis||2|
|LIBERAL ARTS||MA 311||Math Modeling/Business Apps.*||3|
|choice||see Other World Civ.*||G9||3|
|MAJOR AREA||DM 421||DM Finance and Operations||3|
|DM 432||Direct Response Media Planning||3|
|LIBERAL ARTS||PL 431||Philosophy: Ethics||3|
|choice||see English Literature*||3|
|choice||see Foreign Language*||G8||3.5|
|choice||Liberal Arts elective||3|
|MAJOR AREA||DM 433||Direct Marketing Communications||3|
|DM 435||Internet Marketing||3|
|LIBERAL ARTS||choice||see American History*||G10||3|
|choice||see Foreign Language*||3-3.5|
TOTAL Minimum Required
|MAJOR AREA:||27-28 credits|
|RELATED AREA:||2 credits|
|LIBERAL ARTS:||37-37.5 credits|
|TOTAL Minimum Required:||66 credits|
SUNY GENERAL EDUCATION REQUIREMENTS
A "G" followed by a number 1-10 identifies specific courses that meet SUNY General Education baccalaureate degree requirements (www.fitnyc.edu/gened).
G1 Basic Communication; G2 Math; G3 Science; G4 Social Science; G5 Western Civilization; G6 Arts; G7 Humanities; G8 Foreign Language; G9 Other World Civilizations; G10 American History.
* REQUIREMENTS - See below
American History: 3 credits
CHOICE of EN 271, 272, LA 221, or 392 (any one of these meets G10).
English Literature: 3 credits
CHOICE of any 200- or 300-level EN course, except Speech.
Foreign Language: 6.5-7 credits
Two semesters of the same foreign language, one of which must be a 3.5 credit non-conversational course (G8).
Arithmetic proficiency must be completed prior to enrolling in MA 222. Algebra proficiency must be completed prior to enrolling in MA 311.
Other World Civilizations: 3 credits
CHOICE of SS 353, 354, 355, 356, 374, or 393 (any one of these meets G9).
Speech: 3 credits
CHOICE of EN 241, 242, 244, 341, or 342, or a liberal arts elective may be substituted if an equivalent speech course has been taken previously.
** INTERNSHIP: 3-4 credits
CHOICE of IC 497 or IC 498.