Mr. Safdieh is Vice President of Merchandising for Townley, planning and developing the company's cosmetic and accessory collections. In this role, he is responsible for licensing, sourcing and managing the product development life cycle.Prior to joining the merchandising team, he served as an account executive for five years. Beyond creating custom programs and products for mass, grocery and specialty retailers in the United States and Canada, he was heavily involved in product safety, production and shipping. Mr. Safdieh has traveled the world as a competitive marathon runner. He studied intercultural communication in Nanjing, China, and graduated summa cum laude from Brooklyn College with a Bachelor of Arts Degree in Television, Radio and Film Marketing.