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Retailing in a Global, Multichannel World

June 20-21, 2012 at the Fashion Institute of Technology New York City
Co-Sponsored by the Baker Retailing Center at the Wharton School, the Marketing Science Institute, and the Fashion Institute of Technology

Retailing in a Global, Multichannel World, a conference held at the Fashion Institute of Technology (FIT) in New York City on June 20-21, explored how retailers and manufacturers are responding to the challenges of a rapidly expanding and evolving marketplace. Drawing on lessons learned from manufacturing, retailing, and academia, executives and other leaders in the field addressed the rise of the global consumer, the in-store shopping experience, and managing the retail experience across multiple channels.

presenter-photograph
(from left) Barbara E. Kahn, Director, Jay H. Baker Retailing Center; Steven Frumkin, Dean, Jay and Patty Baker School of Business and Technology, Fashion Institute of Technology; Jay H. Baker, Former President and Director, Kohlís Corporation; Chairman, Jay H. Baker Retailing Center; Trustee, Fashion Institute of Technology

Resources:

Guest Presenters:

  • John Deighton, Harvard University, and Executive Director, Marketing Science Institute
  • Steven Frumkin, Dean, Jay and Patty Baker School of Business and Technology, Fashion Institute of Technology
  • Barbara E. Kahn, Director, Jay H. Baker Retailing Center, The Wharton School, University of Pennsylvania
  • Earl Taylor, CMO, Marketing Science Institute
  • Jay H. Baker, Former President and Director, Kohlís Corporation; Chairman, Jay H. Baker Retailing Center; Trustee, Fashion Institute of Technology
  • Dr. Joyce Brown, President, Fashion Institute of Technology
  • Steve Coffey, Chief Research Officer, NPD Group
  • John Copeland, Senior Expert in the Marketing and Sales Practice, McKinsey & Company
  • Craig Elbert, VP of Acquisition Marketing, Bonobos
  • Walter J. Salmon, Harvard Business School
  • Jeffrey Inman, University of Pittsburgh
  • Phil McGee, Director, Shopper Insights & Category Management, Campbell Soup Company
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