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Advertising and Marketing Communications - One-Year Associate Degree Program - Fall 2012 Curriculum

This curriculum applies to students entering in Fall 2012 only. Currently enrolled FIT students should refer to FIT catalog of their entering year.

Semester 1
MAJOR AREA AC 111 Advertising and Promotion 3
AC 114 Marketing for Integrated Marketing Communication 3
AC 141 Journalism 3
AC 171 Mass Communications 3
RELATED AREA CD 122 Digital Layout I 2
FM 114 Intro. to the Fashion Industry 3

Semester 2
MAJOR AREA AC 221 Publicity Workshop 3
AC 222 Sales Promotion 3
AC 231 Advertising Copywriting 3
AC 271 Audiences and Media 3
AC 272 Research Methods in IMC 3
choice See Major Area electives* 3-4

TOTAL Minimum Required

MAJOR AREA: 30-31 credits
RELATED AREA: 5 credits
TOTAL Minimum Required: 35 credits


CHOICE of AC 113, 242, 262, 341, 362, IC 297 or IC 298.


A 2-semester evening/weekend option is available for this degree program (see page xx or visit the FIT web site at The sequence of courses is the same as that listed on this page.

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