Course Descriptions
Advertising Design and Layout
2 credits; 1 Lecture and 2 STUDIO hours per week
For Photography students. Application of design principles to photographic layout problems, in black and white and color, utilizing the student's own photographs.
AD 213
Advertising Design Concepts
3 credits; 6 STUDIO hours per week
Prerequisites: CD 112, CD 121 and CD 171
Introductory Advertising Design course. Advertising problems are presented and students are encouraged to develop solutions that are original, unexpected and persuasive.
AD 216
Foundation in Advertising Design
2 credits; 1 Lecture and 2 STUDIO hours per week
Prerequisite: CD 215, CD 232, and CD 273
This course introduces students to the field of advertising design. Students are presented with advertising problems and develop appropriate solutions that are original, unexpected and memorable.
AD 381
Concept Development Workshop I
3.5 credits; 1 Lecture and 5 STUDIO hours per week
Prerequisite: AD 213
Co-requisite: CD 371
A workshop approach, working individually and in teams to create conceptual copy and art in advertising. Case studies in advertising are examined, and original student concepts are developed. (G6: Arts)
AD 382
Concept Development Workshop II
1.5 credits; 3 STUDIO hours per week
Prerequisite: AD 381
Students produce an outstanding and provocative portfolio and refine their strategic thinking, art direction, copywriting, and execution abilities.
AD 383
Communications Planning and Print Advertising
3.5 credits; 1 Lecture and 5 STUDIO hours per week
Prerequisite: AD 381
The development of concepts for a strategy plan is stressed and used to create a total campaign encompassing various advertising alternatives, such as print, outdoor, interactive, innovative media, direct marketing, and promotion. (G6: Arts)
AD 442
TV Studio/TV Ad Concepts
3.5 credits; 1 Lecture and 5 STUDIO hours per week
Prerequisite: AD 382
From concept to broadcast, this course offers students the hands-on experience of making a 30-second television spot.
AD 464
Senior Portfolio Design
1.5 credits; 3 STUDIO hours per week
Prerequisite: AD 494 and (for Graphic Design students) GD 411
Students prepare cohesive portfolios, reflecting their own individual design aesthetics, in preparation for careers in graphic and/or advertising design.
AD 481
Art Direction
1.5 credits; 3 STUDIO hours per week
Prerequisites: AD 383 and CD 372
Development from concept to design of highly finished comprehensives. Role of the art director is considered, including time management, production procedures, and working with photographers, illustrators, and other industry suppliers.
AD 491
Internship
4 credits
Prerequisite: AD 494
A 12-week internship in the field, scheduled individually for a minimum of 168 hours at the worksite and 12 hours on campus. Provides follow-up review and assessment of the work experience through instructor/student conferences.
AD 494
Senior Design Project Research
3 credits
Prerequisites: CD 372, EN 322, and (for Graphic Design students) GD 312
A comprehensive study of the research methodology needed to write a thesis, including collecting and analyzing data. This thesis will become the basis for the Senior Design Project the following semester.
AD 495
Senior Design Project
3 credits; 6 STUDIO hours per week
Prerequisite: AD 494 and (for Graphic Design students) GD 411
In an independent study format, analyze, organize, and execute a senior design project resulting from the senior design project research paper completed in the prior semester. Format provides further opportunity to develop personal voice and communicate original visual messages.
AD 496
Advanced Advertising Design Workshop
3 credits; 6 STUDIO hours per week
Prerequisite: CD 372
Entries for national and international student design competitions are produced, resulting in exposure to the design and advertising industries. In addition, actual advertising design projects presented by clients are introduced, affording the opportunity for client contact and creation of professionally produced material for a portfolio.