Advertising and Marketing Communications - Two-Year Associate Degree Program - Fall 2012 Curriculum

This curriculum applies to students entering in Fall 2012 only. Currently enrolled FIT students should refer to the FIT catalog of their entering year.

The major in Advertising and Marketing Communications offers qualified students preparation for careers in advertising (other than art and design), publicity, public relations, corporate communications, direct marketing, promotion, media production, and journalism. Career opportunities are found in retail and wholesale organizations, advertising agencies, and publicity and public relations firms, as well as with publications and other media.

Semester 1
MAJOR AREA		AC 114	Integrated Mktg. Commun.		3
		AC 161	Multimedia Computing		2
RELATED AREA		CD 122	Digital Layout I		2
		FM 114	Intro. to the Fashion Industry		3
LIBERAL ARTS		EN 121	English Composition	G1	3
		choice	see Requirements*		3

Semester 2
MAJOR AREA		AC 111	Advertising and Promotion		3
		AC 141	Journalism		3
		AC 171	Mass Communications		3
LIBERAL ARTS		choice	see Requirements*		6

Semester 3
MAJOR AREA		AC 221	Publicity Workshop		3
		AC 272	Research Methods in IMC		3
RELATED AREA		DM 211	Workshop in Direct Marketing		3
LIBERAL ARTS		choice	see Requirements*		3
		choice	see American History*	G10	3

Semester 4
MAJOR AREA		AC 222	Sales Promotion		3
		AC 231	Advertising Copywriting		3
		AC 271	Audiences and Media		3
		choice	see Major Area electives**		3-4
LIBERAL ARTS		SS 141	Macroeconomics	G4	3
		choice	see Requirements*		3

TOTAL Minimum Required
MAJOR AREA:	32-33 credits
RELATED AREA:	8 credits
LIBERAL ARTS:	24 credits
Health and/or Phys. Ed:	1 credits
TOTAL Minimum Required:	65 credits

SUNY GENERAL EDUCATION REQUIREMENTS

A "G" followed by a number 1-10 identifies specific courses that meet SUNY General Education baccalaureate degree requirements (www.fitnyc.edu/gened).

G1 Basic Communication; G2 Math; G3 Science; G4 Social Science; G5 Western Civilization; G6 Arts; G7 Humanities; G8 Foreign Language; G9 Other World Civilizations; G10 American History.

* REQUIREMENTS

American History: 3 credits
CHOICE of EN 271, 272, 274, LA 221, or 392 (any one of these meets G10).

English/Speech: 6 credits
EN 121 (G1) (Prerequisite: College-level English as demonstrated by placement test OR completion of appropriate Educational Skills courses), and
CHOICE of EN 241, 242, 243, 244, 245, or 341.

History of Art & Civilization: 3 credits
HA 111 or HA 112 (either one of which meets G5).

Mathematics: 3-3.5 credits
Graduation requirement: Arithmetic proficiency as demonstrated by placement test OR completion of appropriate developmental mathematics course(s).
CHOICE of MA 161, 213, 222, 231, or 331 (any one of these meets G2).

Science: 3-5 credits
CHOICE of SC 111, 112, 121, 122, 045/145, or 032/332 (any one of these meets G3).

Social Sciences: 6 credits
SS 141, and
CHOICE of SS 131, 151, or 171 (any one of these meets G4).

** MAJOR AREA ELECTIVE

CHOICE of AC 113, 211, 242, 262, IC 297 or IC 298.

EVENING/WEEKEND OPTION

A 4-semester evening/weekend option is available for this degree program (www.fitnyc.edu/evening_weekend). The sequence of courses is the same as that listed on this page.

UPPER DIVISION ALTERNATIVES

Graduates of this program are eligible to apply for admission to the Bachelor of Science programs in Advertising and Marketing Communications, Cosmetics and Fragrance Marketing, Direct and Interactive Marketing, Production Management: Fashion and Related Industries, and Textile Development and Marketing. 

By completing certain course requirements, graduates may also apply for admission to the Bachelor of Science programs in Fashion Merchandising Management, Home Products Development, and International Trade and Marketing for the Fashion Industries.