Advertising and Marketing Communications - One-Year Associate Degree Program - Fall 2012 Curriculum
This curriculum applies to students entering in Fall 2012 only. Currently enrolled FIT students should refer to FIT catalog of their entering year.
| Semester 1 | |||||
| MAJOR AREA | AC 111 | Advertising and Promotion | 3 | ||
| AC 114 | Marketing for Integrated Marketing Communication | 3 | |||
| AC 141 | Journalism | 3 | |||
| AC 171 | Mass Communications | 3 | |||
| RELATED AREA | CD 122 | Digital Layout I | 2 | ||
| FM 114 | Intro. to the Fashion Industry | 3 |
| Semester 2 | |||||
| MAJOR AREA | AC 221 | Publicity Workshop | 3 | ||
| AC 222 | Sales Promotion | 3 | |||
| AC 231 | Advertising Copywriting | 3 | |||
| AC 271 | Audiences and Media | 3 | |||
| AC 272 | Research Methods in IMC | 3 | |||
| choice | See Major Area electives* | 3-4 |
|
TOTAL Minimum Required |
|
| MAJOR AREA: | 30-31 credits |
| RELATED AREA: | 5 credits |
| TOTAL Minimum Required: | 35 credits |
* MAJOR AREA ELECTIVES:
CHOICE of AC 113, 242, 262, 341, 362, IC 297 or IC 298.
EVENING/WEEKEND OPTION
A 2-semester evening/weekend option is available for this degree program (see page xx or visit the FIT web site at www.fitnyc.edu/evening_weekend). The sequence of courses is the same as that listed on this page.