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Fall 2013 Curriculum

Advertising and Marketing Communications - Evening/Weekend Bachelor Degree Program - Fall 2013 Curriculum

This curriculum applies to students entering in Fall 2013 only. Currently enrolled FIT students should refer to the FIT catalog of their entering year.

Semester 5




MAJOR AREA
AC 361 Computer Applications for Marketing Comm.
2


AC 362 Video Studio Production G6 3
RELATED AREA
DM 435 Internet Marketing
3
LIBERAL ARTS
MA 213 Quantitative Methods*
3


SS 242 Microeconomics
3


choice see Foreign Language* G8 3.5
0




Semester 6




MAJOR AREA
AC 321 Principles of Public Relations
3


choice see Major Area Electives**
3
RELATED AREA
BL 343 Introduction to Business Law
3
LIBERAL ARTS
MA 222 Statistical Analysis*
3.5


choice see Foreign Language*
3-3.5


choice see Requirements*
3





0
Semester 7




MAJOR AREA
AC 411 Brand Management
3

and choice see Internship***
3-4

or choice see Major Area Electives**

LIBERAL ARTS
choice see Other World Civ. * G9 3


choice see Requirements*
6





0
Semester 8




MAJOR AREA
choice see Major Area Electives**
3

and choice see Internship***
3-4

or choice Major Area Electives**

LIBERAL ARTS
PL 431 Philosophy: Ethics G7 3


choice see Requirements*
6

Total Credit Requirements

Major Area 23-25 credits
Related Areas 6 credits
Liberal Arts 37-37.5 credits
Total Credits 66-68.5 credits

NOTE:
Communication Design Foundation and Business and Technology students must complete AC 111 (or AC 201), 221, 231, and 271 prior to the sixth semester. All other FIT students must complete the one-year program in Advertising and Marketing Communications prior to the sixth semester. Students who did not receive an AAS in Advertising and Marketing Communications may also choose from the following major area electives, providing all pre requisites have been met: AC 211, 242, or 262.

SUNY GENERAL EDUCATION REQUIREMENTS

A "G" followed by a number 1-10 identifies specific courses that meet SUNY General Education baccalaureate degree requirements (www.fitnyc.edu/gened).

G1 Basic Communication; G2 Math; G3 Science; G4 Social Science; G5 Western Civilization; G6 Arts; G7 Humanities; G8 Foreign Language; G9 Other World Civilizations; G10 American History.

*Requirements: See below

Economics: 3 credits
CHOICE of SS 343 or 443.

Writing/Literature: 6 credits
CHOICE of one of the following Writing courses: EN 266, 321, 361, 362, 363, or 364.
CHOICE of one of the following Literature courses: EN 231, 232, 233, 234, 235, 236, 238, 255, 273, 331, 333, 334, or 371.

Foreign Language: 6.5-7 credits
Two semesters of the same foreign language, one of which must be a 3.5 credit nonconversational course (G8).

Mathematics:
With permission, MA 331 may be substituted for MA 213. Algebra proficiency must be completed prior to enrolling in MA 213 or 331. Arithmetic proficiency must be completed prior to enrolling in MA 222.

Other World Civilizations: 3 credits
CHOICE of SS 353, 354, 356, or 374 (any one of these meets G9).

Psychology: 6 credits
SS 131 and 237.

** Major Area Electives: 9 credits
CHOICE of three: AC 232, 291, 341, 412, 413, 423, 424, 425, 461, 462, or 471.

*** Internship: 3-4 credits
CHOICE of either IC 497 or IC 498. One Internship course is required and must be taken in either the seventh or eighth semester.

NOTE: Communication Design Foundation and School of Business and Technology students must complete AC 111, 221, 231, and 271 prior to semester 6. All other FIT students must complete the one-year program in Advertising and Marketing Communications prior to semester 6.

Students who did not receive an AAS in Advertising and Marketing Communications may also choose from the following electives, provided all prerequisites have been met: AC 211, 242, or 262.