Ms. Burdine is the Global Marketing Manager for Marc Jacobs Fragrances, managing the Dot & Honey pillar as well as the new innovation pillar. In this role, she is responsible for launching new innovations, as well as the conceptualization, design, global strategy, execution and brand development of these launches.
Prior to this, she worked on promotions and merchandising supporting the entire House of Marc Jacobs on promotional strategies to grow sales, brand awareness and reinforce brand DNA. In this role, she developed best-in-class, high-quality seasonal promotions and merchandising units while improving profitability. She has also played a key role in the development of several major projects including Daisy, Lola, and Bang fragrance launches.
Ms Burdine earned her Bachelor of Science degree in Cosmetics and Fragrance Marketing, magna cum laude, from the Fashion Institute of Technology. She is conversant in French, and a member of Cosmetic Executive Women CEW.