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Winnie Cho

Global Marketing, Elizabeth Arden

Ms. Cho is currently Global Marketing Manager on skincare at Elizabeth Arden. In this role, she manages the product and brand development of the Visible Difference brand, partnering with regional marketing and cross-functional teams.†

She also leads her teamís development of the house brandís integrated marketing strategy and execution of tactical digital programs. Ms. Cho has played a key role in the Elizabeth Arden brand repositioning over the last two years, driving rebranding efforts across all marketing touch points including visual merchandising, packaging, e-commerce, and education.†

Ms. Cho previously served the role of Trade Marketing Manager on the U.S. prestige team at Elizabeth Arden, liaising with the brandís retail partners in all advertising and in-store marketing efforts. During her time at Elizabeth Arden, she has spearheaded the planning of corporate endeavors including annual global sales summits, as well as the companyís participation in industry philanthropic events.†

Ms. Cho earned a Bachelor of Arts degree in Linguistics from Stony Brook University, where she was a member of the Deanís List and the National Scholars Society. She is fluent in Cantonese and conversant in French. Ms. Cho is a member of Cosmetic Executive Women CEW.†

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