Ms. Haffer is currently a Global Marketing Manager for Matrix at L’Oréal USA. In this role, she is responsible for new product development and for maintaining the strategy of innovative product technology across the global texture hair category. Her latest endeavor with Matrix includes the successful launch of reanimations and double-digit growth developments.
She also serves as a member of the recruitment team for the Professional Products Division at L’Oréal USA. Ms. Haffer began her career at L’Oréal USA in an operations role for L’Oréal Professionnel managing key haircolor pillar brands and strategic launches. She worked cross-functionally on education and sales events as well as on digital initiatives for increasing client traffic to salons in the US market.
She holds a Bachelor of Science degree in Marketing, with a minor in Entrepreneurship, from Babson College, where she was a member of the Dean’s List, Gamma Sigma Alpha academic society, and studied abroad in Milan, Italy.
Ms. Haffer was awarded an athletic scholarship at Babson, as a 100m runner for the Women’s Varsity Track team, as well as a Women’s Leadership Academic Scholarship and the Marketing Division Scholarship Award. Her campus leadership included VP and Presidential positions in Student Government, Women’s Advisory and Panhellenic Organizations. She is a member of Cosmetic Executive Women CEW.