Ms. Hendershot is currently Regional Marketing Manager for Latin America at Clinique, a division of the Estée Lauder Companies. In this role, she is responsible for developing regional marketing strategy to maximize sales, profitability and market share.
She drives not only the strategy but also planning and execution of marketing programs for existing business and new launches. Ms. Hendershot started her career in beauty at Avon in Brazil where she contributed to the design, development and creative strategy of products, brochures and packaging for the color category.
Ms. Hendershot lived in Haifa, Israel for over 2 years as a volunteer for a non- profit organization. She earned her MBA from Strayer University with a concentration in Marketing and Strategy. She earned her Bachelor’s degree in Marketing and Advertising from Escola Superior de Propoganda e Marketing in Sao Paolo, Brazil. Born and raised in Brazil, she is fluent in Portuguese and has intermediary knowledge of Spanish. She is a member of Cosmetic Executive Women CEW.