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Laney Marx

Marketing, L’Oréal USA

Ms. Marx is currently the Senior Marketing Manager of the Essie brand in the Consumer Products Division at L’Oréal USA. In this role, she oversees the day-to-day operational initiatives for the brand across all major marketing levers and is responsible for a team to lead the brand’s go-to-market strategies. 

Prior to Essie, Ms. Marx worked on the Matrix Global Marketing team on haircolor where she was responsible for managing innovative launches and trend collections for 63 markets around the world. Prior to the Global Marketing role, she spent two years in Matrix US marketing on haircare, styling and CRM. Her career began in advertising at Deutsch Inc. as manager of Business Development winning new accounts for the agency. 

She graduated with a Bachelor of Science degree in Advertising with a concentration in Business from the University of Texas, at Austin. At the University of Texas, she was Vice President of Communications for the Delta Gamma sorority and Director of the Texas Longhorn Dance team, leading the group to a Division I National Championship in 2005. 

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