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Amanda Raus

Category Management, Firmenich

Ms. Raus is currently a Global Category Manager at Firmenich responsible for all fabric conditioner and hair care brands for a key global client. In this role she leads and manages the global commercial activities for these category groups which includes developing and driving global strategies, coordinating and guiding creative and technical projects and maintaining a close partnership with the client. 

To further enhance her global market knowledge, Ms. Raus completed an immersion program with the Latin American team based in Mexico City. Ms. Raus began her career with Firmenich in their North America Management Training Program, where she successfully led projects in consumer insights, creative marketing, fragrance

?development and global commercial sales. Ms. Raus graduated cum laude from James Madison University with a Bachelor of Arts degree in Communication Studies and Public Relations, where she was a member of the Dean’s List, the National Society of Collegiate Scholars, Phi Beta Delta and Sigma Alpha Lambda honors fraternities. She also completed a minor in European marketing while studying abroad at the University of Antwerp in Belgium. 

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