Mr. Reedman is currently the Marketing Manager of cosmetics and skincare for Yves Saint Laurent Beauté at L’Oréal USA. In this role, he is responsible for the US growth strategy and product launches across all categories of cosmetics and skincare. Prior to Yves Saint Laurent, Mr. Reedman worked on Viktor&Rolf, Stella McCartney and Diesel Fragrances managing a complex portfolio of brands within various distribution channels.
Mr. Reedman began his career with L’Oréal in Madrid, working on Viktor&Rolf and Ralph Lauren Fragrances in the Spanish market. Mr. Reedman graduated, cum laude, with a Bachelor of Science degree in Business Administration from American University, where he also received University honors and earned a concentration in International Marketing and Finance and a minor in Spanish.
He completed his degree in Madrid, Spain through a partnership with the University Pontificia Comillas ICADE. Mr. Reedman is fluent in Spanish and is currently learning French.