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Course Descriptions

FM 101
Survey of Fashion Merchandising
3 credits
For students not majoring in Business and Technology programs. Explores the interrelationships between the consumer and the primary, secondary, retailing, and auxiliary segments of the fashion industry. Presents the characteristics, merchandising practices, and marketing strategies of fashion businesses.

FM 114
Introduction to the Fashion Industry
3 credits
This survey covers the history, characteristics, and global interrelationships of all segments of the fashion industry. The course explores how fiber, textile, and apparel producers, retailers, and home furnishings companies merchandise and market their products within the industry and to the ultimate consumer.

FM 116
Fashion Business Practices
3 credits
A comprehensive introduction to the modern fashion business environment. The structures, finances, management, organization, and ethical responsibilities of fashion enterprises are examined in a global context.

FM 117
Introduction to Fashion Marketing
3 credits
This course focuses on the integration of fashion marketing concepts, practices and applications and facilitates the development of a marketing/merchandising plan. Through a case study approach, students analyze opportunities regarding merchandise positioning, brand imagery, targeting and segmentation of an apparel or other fashion product.

FM 144
Product Knowledge for Merchandising
3 credits
Familiarizes students with the terminology and characteristics of merchandise of non-textile fashion accessories and home furnishings at all price levels. Enables retail buyers, product developers, and wholesale salespersons to differentiate criteria for price and quality.

FM 202
The Marketing of Menswear
3 credits
For Menswear students. Analysis of successful marketing practices of menswear manufacturers selling to all types of retail enterprises. Examines demographics, line development, production and distribution, and interrelationships in the menswear industry.

FM 212
Case Studies In Fashion Marketing
3 credits
Prerequisites: FM 116
Through the case study method, analyze the decision-making process used to arrive at independent solutions to typical marketing problems. Student analyses and presentations of actual cases are evaluated for weighing of factual data, disciplined thinking, and arrival at rational conclusions.

FM 213
Introduction to Direct Marketing
3 credits
Prerequisites: AC 111 and FM 114
Presents a comprehensive overview of the direct marketing industry, including its various components and career opportunities. Through the use of case studies and/or assignments, students learn strategic planning: how to choose and merchandise a product, pinpoint a target audience, develop marketing tests, and analyze results. Students are also introduced to the various electronic vehicles currently used in this ever-changing industry.

FM 222
Import Buying
3 credits
Prerequisite: FM 224
Analyzes key factors in developing import programs, distribution of products, market sources, financing, and aspects associated with apparel and other imported products. The impact of imports on domestic apparel businesses is examined.

FM 223
Creative Fashion Presentations
3 credits
Prerequisites: AC 111 and FM 114
Students prepare and present fashion information through clinics, shows, and written communiques. They learn how to research, analyze, and forecast fashion trends. Awareness of career opportunities in the fashion industries is fostered.

FM 224
Merchandising Math Applications
3 credits
Prerequisite: Passing grade on FMM math placement test or MA 005
Students develop an understanding of the merchandising concepts and calculations necessary for interpreting and responding to financial planning and control reports of the merchandising and store operational teams. Among such reports are sales analyses, maintained markup reports, gross margin and seasonal plans.

FM 225
Fashion Merchandising
3 credits
Prerequisite: (Passing grade on FMM math placement test or MA 005) and FM 224
This course provides a comprehensive look at the merchandising environment including the functions and objectives of the merchandising team and the principles and techniques of today's buyers, planners, product developers and account executives. Students work in teams on simulated merchandising projects to execute a seasonal plan.

FM 226
International Buying and Marketing
3 credits
Prerequisite: Approval of instructor
Students, under faculty supervision, visit principal European cities to study the factors involved in fashion marketing and the international customer's attitudes about fashion. Discussions involve methods, practices, and reasons for importation and exportation. Students are expected to complete written assignments.

FM 231
Strategies of Selling
3 credits
Principles of personal selling techniques, presentation skills, the art of persuasion, negotiating, and account building in the wholesale markets are developed through lectures and workshops.

FM 244
Product Development
3 credits
Prerequisites: FM 224 and TS 111, and (for Production Management students only) MA 222 and TS 015/115
Introduces the concepts and methods by which retailers create special, store-branded merchandise for targeted customer segments. The process of product development, from research to production to distribution, is studied.

FM 245
Fashion Forecasting for Merchandisers
3 credits
Prerequisite: FM 117
Students explore and apply various forecast research methods in preparation for developing, planning, purchasing, or merchandising apparel lines and collections. Using the case study method, trend research is evaluated through the use of scholarly texts, articles, databases, and relevant websites to identify opportunities for growth and profitability in a fashion business.

FM 251
Small Store Fashion Retailing
3 credits
Prerequisites: FM 224
Enables students to understand the procedures of organizing a small fashion retail enterprise and to become aware of the decision-making inherent in successful small-store merchandising. Students develop a model for a small fashion retail store.

FM 262
Contemporary Retail Management
3 credits
Prerequisite: FM 114
Students study all operational segments of the fashion industry and describe the functions of each. Contributions employees add to sales productivity and customer satisfaction in retail establishments are studied. New technologies are researched and the impact on consumers' shopping experiences explored.

FM 268
Team Development Workshop
2.5 credits
Through individual and team role-playing and workshop activities, students learn the management skills needed in the international workplace. Communications skills, teamwork, and process management are stressed.

FM 301
Fashion Merchandising for Apparel Designers
3 credits
For baccalaureate-level Fashion Design students. Examines the merchandising concepts vital to successful business practices in the fashion industry. Issues contributing to the relationships and profitability of manufacturing and retailing are stressed.

FM 302
Merchandising for Technical Design
2 credits
Students develop an understanding of apparel merchandising within the product development process, including the role of the merchant, and the interrelationships among technical design, merchandising, production, creative design, and sales.

FM 321
Workshop in Apparel Merchandising
3 credits
Prerequisites: FM 244
Hands-on workshops simulate the activities of a fashion merchandiser in overseeing the research, development, and presentation of a line for an apparel manufacturer. Emphasizes handling key accounts and the merchandiser's relationship with design, production, and sales staff.

FM 322
Fashion Inventory Management
3 credits; 2 Lecture and 2 COMPUTER LABORATORY hours per week
Prerequisites: MG 306 for Fashion Merchandising Management students; MG 132, MG 153, and (MG 251 or MG 253) for Production Management students
In computer simulations, students make decisions involving inventory models, inventory replenishment, and seasonal and long-term merchandising strategies. Students learn to manage a business by developing seasonal financial plans, creating store plans, and balancing multi-store inventories.

FM 323
Merchandising for Electronic Commerce
3 credits
Prerequisite: MG 306
Students identify and evaluate how E-commerce is conducted and managed. Visual and merchandise presentations offered in E-tailing are explored. An E-tailing site is simulated, applying merchandising concepts acquired in the class. Career opportunities in the E-commerce sector are also identified.

FM 324
Business of Licensing
3 credits
Students examine the business aspects of licensing as they apply to the fashion industry, from licensing assignments through the merchandising approval process. Appropriate skills for negotiating and planning licensed product lines are developed. Business and career opportunities with manufacturers, retailers, product developers, and designers of licensed fashion merchandise are explored.

FM 325
Financial Assortment and Planning
3 credits; 2 Lecture and 2 LABORATORY hours per week
Students learn financial and merchandise assortment planning using the Arthur Planning software. The course defines the buyer's duties within a retail organization and teaches students how to develop a financial plan.

FM 326
Sustainability in Fashion Merchandising
3 credits
Prerequisite: FM 361
Using the case study method and primary research, this course enhances student knowledge of sustainability issues. Attention is also paid to the fiscal implications of implementing sustainability initiatives, illustrating that sustainability and profit are not mutually exclusive.

FM 327
Case Studies in Fashion Merchandising
3 credits
This course examines the merchandising objectives of the fashion industry through the use of the case study method. Students participate in the hands-on strategic development of a merchandising season utilizing industry methodology. Further insight comes from industry interaction with merchandising executives.

FM 328
Merchandising for Omni Retailing

3 credits
Prerequisites: FM 224 and FM 225
This course covers omnichannel retailing which is rapidly gaining momentum in the industry as consumers gain control of the shopping experience and demand to shop everywhere and in every way. The course looks at how e-commerce and social commerce, as well as mobile devices and tablets, are revolutionizing the role of the brick and mortar store to create a seamless shopping experience.

FM 341

Computer-Aided Product Development I
3 credits; 2 Lecture and 2 COMPUTER LABORATORY hours per week
Prerequisites: FM 244 and MG 153
This course examines how technology is used to create, merchandise, and communicate during each phase of the product development process. It focuses on the creative phases of product development, including trend research; sourcing for color, silhouette, and patterns; and assortment planning.

FM 361
Leadership Development for Retailing
3 credits
A comprehensive study of the role of the manager in today's retail climate. Students learn the effect of an organization's culture on the management process and how it is viewed from a global perspective. Decision-making, planning, structure, leadership, and defining control are also studied.

FM 362
Dynamics of Store Operations Management
3 credits
Prerequisite: FM 361
This course identifies the divisions of Retail Management from the store operations perspective. Specific areas of operations management are analyzed. Students compare and contrast management practices among retailers using skills gained from roundtable discussions with industry executives and field trips.

FM 363
Corporate Social Responsibility
3 credits
Prerequisite: FM 361
Using case studies, students gain an understanding of the importance of corporate ethics and of the ethical challenges faced by retailers, marketers and manufacturers in the U.S. Also addressed are the ways a company manages its retail business processes to produce a positive impact on society, and how it integrates social, ethical, and environmental concerns with retail profit objectives.

FM 422
Merchandising Strategies
3 credits
Prerequisites: FM 325 and (MA 311, or MA 321, or MA 331)
This is the "capstone" course for B.S. degree students, which integrates the skills and knowledge acquired in previous FM and related courses. Working in teams, students research financial, merchandising and competitive data and combine with information provided by executives from various retail organizations. Students articulate merchandising strategies in a final presentation.

FM 423
Fashion Planning and Allocation
3 credits; 2 Lecture and 2 COMPUTER LABORATORY hours per week
Prerequisites: FM 322
Students assume the role of fashion merchandise planner/allocator for a multi-unit chain store. Using computer technology, they extract data from the system, analyze data for future planning and allocation, and manage inventory levels, sales, and turns.

FM 424
Global Merchandising
3 credits
Prerequisite: FM 361
This course explores the multiple merchandising practices used around the world in fashion apparel companies - both retail and wholesale. American merchandising theory is used as a base of comparison in the consideration of various religions, cultures, legal systems, and other global systems.

FM 431
Sales Management
3 credits
This course includes the formulation of strategic sales programs for manufactured products and services. Students implement sales programs and evaluate control of the organization's sales activities. The course blends dynamic processes composed of interrelated sections, all geared to reach the sales objectives.

FM 441
Computer-Aided Product Development II
3 credits; 2 Lecture and 2 COMPUTER LABORATORY hours per week
Prerequisites: FM 341 and MG 306
This course applies web-based content and computer applications during product development. Students implement assembly and diagram details, specifications, cost sheets, etc., based on the creative content from FM 341.

FM 462
Retail Management Strategies
3 credits
Prerequisite: FM 327 and FM 362
This is the capstone course for the Retail Management Certificate Program and is intended to develop the critical thinking skills and abilities needed to enter executive-level positions in retail management. The course focuses on the analytical skills and industry specifications required in evaluating a business.

FM 491
Summer Internship: Fashion Merchandising in London
4 credits
Prerequisite: approval of instructor
A summer internship in a London-based merchandising company. Includes three 3-hour classes based at FIT prior to departure, as well as three seminars in London. Completion of daily journal, oral presentation, and written report are required. Applications must be submitted in the fall semester prior to acceptance into the program.

FM 499
Independent Study: FMM
Variable Credits (3 Credits Maximum);
Prerequisite: a minimum 3.5 GPA and approval of instructor, chairperson, and dean for Business and Technology

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