In this section

Course Descriptions

DE 101
Principles of Display and Exhibit Design: Small Scale
2 credits; 1 Lecture and 2 STUDIO hours per week
For students not majoring in Visual Presentation and Exhibition Design. Basic hands-on display methods used in visual merchandising and an understanding of two- and three-dimensional design practices and materials. (G6: Arts)

DE 102
Principles of Display and Exhibit Design: Large Scale
2 credits; 1 Lecture and 2 STUDIO hours per week
The introduction to and hands-on creation of large-scale displays using mannequins, fashions, and props.

DE 123
Design and Rendering I
2 credits; 1 Lecture and 2 STUDIO hours per week
Principles of display drafting and rendering, including drafting of floor plans and elevations, are presented. Introduces perspective drawing as a means of expressing design concepts.

DE 124
Design and Rendering II
2 credits; 1 Lecture and 2 STUDIO hours per week
Prerequisite: DE 123
Students are introduced to conceptual design development, incorporating visual adaptation in one- and two-point perspective drawing for retail, trade show, and exhibition presentations.

DE 125
CAD for Visual Presentation
2 credits; 1 Lecture and 2 COMPUTER LABORATORY hours per week
Prerequisites: DE 123 and DE 141 or approval of chairperson
This course introduces two-dimensional computer drafting. Using VectorWorks, students draw plans and elevations for visual presentation and exhibition design projects.

DE 131
Studio Design: Product Presentation
2 credits; 1 Lecture and 2 STUDIO hours per week
Course introduces contemporary display techniques, equipment, and materials for designing three-dimensional product presentations within the retail environment.

DE 133
Advanced Studio Design: Product Presentation
2 credits; 1 Lecture and 2 STUDIO hours per week
Prerequisite: DE 131
Using mannequins, students conceive, design, and execute fashion presentations thematically coordinated with large-scale product presentations.

DE 141
Display Graphics I
2 credits; 1 Lecture and 2 COMPUTER LABORATORY hours per week
Students are introduced to the role of graphics in the display and exhibit design field. The importance of typography as the root of visual communication is explored using the Macintosh platform as the graphic design tool.

DE 142
Display Graphics II
2 credits; 1 Lecture and 2 COMPUTER LABORATORY hours per week
Prerequisite: DE 141
Students develop problem-solving and project-management skills by designing a storewide promotion for an upscale retail environment. They design a logo, advertising, signage, and other graphics using digital and traditional design and production techniques. Projects present students the opportunity to further develop their computer skills using Adobe Illustrator, QuarkXPress, and Adobe Photoshop.

DE 143
Styling for Visual Presentation
2 credits; 1 Lecture and 2 STUDIO hours per week
Through lectures, demonstrations, and studio projects, students explore an array of styling and visual presentation techniques used in a range of media. Assignments include set and prop styling, scouting for locations, styling for celebrities, fashion shows, and video production.

DE 161
Professional Practices
1.5 credits; 1 Lecture and 1 STUDIO hours per week
Develops an awareness of the cultural influences that shape the creative expression of the designer in the promotion and presentation of consumer products. Field trips and guest lecturers are included.

DE 213
Exhibition Design
3 credits; 1 Lecture and 4 STUDIO hours per week
Prerequisites: DE 125 and DE 236
Co-requisite: DE 243
Introduces the process of creating exhibitions from conceptualization through design development and presentation. Students learn and apply principles and criteria specific to organizing and conveying information in exhibition environments. Understanding of the principles is demonstrated through proposals that include models, presentation drawings, and other design materials.

DE 216
Foundation in Visual Presentation & Exhibition Design
2 credits; 1 Lecture and 2 STUDIO hours per week
Prerequisite: CD 215, CD 232, and CD 273 (for two-year Communication Design students)
Corequisite: GD 216 (for one-year Communication Design students)
This course presents multi-disciplinary initiatives and practices used in visual merchandising and exhibition design, using brand essence and merchandising directives.

DE 225
Design and Rendering III
1.5 credits; 3 STUDIO hours per week
Prerequisite: DE 124
Advances design and presentation techniques by introducing the student to model-making in the creation and research of exhibitions and designer-oriented fashion shows.

DE 226
CAD for Visual Presentation II
2 credits; 1 Lecture and 2 COMPUTER LABORATORY hours per week
Prerequisite: DE 125 or approval of chairperson
This course presents 3-D CAD techniques in Vector Works, enabling designers to develop and present their concepts in 3-D drawings and renderings.

DE 232
Elements of Visual Merchandising
1.5 credits; 3 STUDIO hours per week
Prerequisites: DE 124 and DE 141
Presents an overview of how the department store and the small retail shop coordinate their merchandise presentations with their overall design concepts, fixturing, and graphic/signage components.

DE 234
Point-of-Purchase Display
1.5 credits; 3 STUDIO hours per week
Co-requisite: DE 236
Introduces the dynamics of the point-of-purchase (POP) display and its impact on the presentation and sale of merchandise. Includes the design and development of POP structural units using graphics/typography and stresses appropriate materials and construction techniques.

DE 236
Studio Design/Exhibition
1.5 credits; 3 STUDIO hours per week
Prerequisite: DE 133
Co-requisite: DE 234
The elements of thematic display and exhibition design in commercial and institutional environs are examined. The development of professional concepts, ideology, and skills is stressed.

DE 242
Display Graphics III
1.5 credits; 3 COMPUTER LABORATORY hours per week
Prerequisite: DE 142
Co-requisites: DE 232 and DE 125
Students create graphic identities for three-dimensional display projects that are worked on concurrently in DE 125 and DE 232. The latest computer software is used to execute design solutions.

DE 243
Exhibit Design Graphics
1.5 credits; 3 STUDIO hours per week
Prerequisite: DE 242
Co-requisite: DE 213
Students are introduced to large-format graphics in exhibition design. They learn how to develop design concepts, estimate print production budgets, specify materials, and prepare files for both offset print production and as large-format digital graphics. They produce, print, and mount a comprehensive signage system for the final-semester capstone exhibit.

DE 251
Event and Promotion Design
2 credits; 1 Lecture and 2 STUDIO hours per week
Prerequisite: DE 236
The displays and exhibits integral to special events, from one-time extravaganzas to permanent exhibitions, are explored. Students design visual presentations and develop techniques for varied applications, learning material sourcing, budget planning, and installation/strike factors.

DE 262
Portfolio Development
1 credit; 2 STUDIO hours per week
Preparation of the portfolio and resume for career placement and/or the establishment of a self-proprietorship.

DE 299
Independent Study in Visual Presentation and Exhibition Design
Variable Credits (3 Credits Maximum);
Prerequisite: a minimum 3.5 GPA and approval of instructor, chairperson, and dean for Art and Design

DE 301
Visual Presentation for the Cosmetics and Fragrance Industry
2 credits; 1 Lecture and 2 STUDIO hours per week
The components of visual merchandising related to cosmetic and fragrance marketing are explored. Emphasis is on point-of-purchase promotions, seasonal color palettes, and presentation of product on the selling floor.

DE 302
Photographic Exhibition Design
2 credits; 1 Lecture and 2 STUDIO hours per week
Students learn how to design, administer and manage a professional theme-based photographic exhibition. The course focuses on gallery presentation and management with an emphasis on three-dimensional design, culminating in a final exhibition of the students' photography.

DE 401
Point-of-Purchase Ad/Display
2.5 credits; 1 Lecture and 3 STUDIO hours per week
For Packaging Design students. The dynamics of the packaging/display relationship as a catalyst to the sale of merchandise are presented. Coursework includes the development of point-of-purchase (POP) graphic designs and the techniques, materials, and construction of basic POP ideas.

Adult Learners & Career ProfessionalsEmployers & IndustryAlumni: The Power of ConnectionFaculty & StaffCurrent StudentsParentsRecently Accepted Students FIT & NYCNews & EventsStudent Life at FITAdmissionsAcademicsAbout FIT See More of FITMy FITContact UsGive to FITTake a CourseApplyVisit FIT MyFIT Home