Creative Enterprise Ownership Fall 2009 Courses

CEO 001 Setting a Course for Your Business

0 credits

$135.00 ($150 for online section)

1.2 CEU

Starting a business requires clear conceptions about your product or service, and about yourself. Examine your strengths, weaknesses, desires, and definition of success in order to develop a business description that will guide you through the planning process. Find the perfect name for your business; learn how to obtain licenses, permits, and tax identification numbers; and set up your business as a legal entity.

Instructors: Robert Levy, Robert B. Levy Consulting; Margo Moore, faculty, Polytechnic University Graduate School, business owner.

WINTERIM
4 sessions: (55A) January 4, 6, 11, 13

CRN	Section	Day	Time	Location
2678	55A	M W	6:20 pm-9:10 pm	TBA

SPRING
4 sessions: (55A) February 1, 8, 22, March 1; (55B) April 14, 21, 28, May 5; (OL1) February 16 - March 15

CRN	Section	Day	Time	Location
8549	55A	M	6:20 pm-9:10 pm	TBA
7890	55B	W	6:20 pm-9:10 pm	TBA
10324	OL1	ONLINE COURSE

CEO 002 Knowing Your Market

0 credits

$135.00 ($150 for online section)

1.2 CEU

Who are your customers? How will you get them to buy your product or service and come back for more? Who are your competitors, and how will you differentiate your business from theirs? In this course, you’ll find viable answers to these questions, using the array of market research sources available to New Yorkers. You’ll use the elements and artistry of pricing, promotion, and location to develop a marketing plan appropriate to your business idea and budget constraints.

Instructors: Margo Moore, faculty, Polytechnic University Graduate School business owner; Dean Gamanos, president, The Retele Company.

SPRING
4 sessions: (55A) March 8, 15, 22, April 5 (OL1) March 16 - April 19

CRN	Section	Day	Time	Location
5355	55A	T	6:20 pm-9:10 pm	SR5
10325	OL1	ONLINE COURSE

CEO 003 Formulating Your Financial Strategy

0 credits

$135.00 ($150 for online section)

1.2 CEU

Forecasting sales for a new business is probably the hardest and most important element of financial planning. This course will guide you through the soundest methods for making sales projections and help you find the critical break-even point. Get the real stories behind banks, loans, grants, private investors, and credit. Required reading: Steps to Small Businss Start-Ups, Pinson & Jinett

Instructor: Margo Moore, faculty, Polytechnic University Graduate School; business owner.

SPRING
4 sessions: (55A) April 19, 26, May 3, 10; (OL1) April 20 - May 17

CRN	Section	Day	Time	Location
8551	55A	M	6:20 pm-9:10 pm	TBA
22580	OL1	ONLINE COURSE

CEO 004 Managing Money in a Small Enterprise

0 credits

$135.00

1.2 CEU

Cash flow management and tax planning are the foundations of this course. Make the most of your money through budgeting, smart credit policies, and legitimate business deductions. Learn to make business decisions that minimize your taxes and set up record and documentation systems to back it all up.

Instructor: Bill Fauth, PEAK Advisors, Inc.

SPRING
4 sessions: (55A) February 18, 25, March 4, 11

CRN	Section	Day	Time	Location
8552	55A	R	6:20 pm-9:10 pm	TBA

CEO 005 Legal Basics for Business Start-ups

0 credits

$185.00

1.8 CEU

A straight-talking guide to staying out of trouble and knowing your rights. Learn how to set up your business, form contracts and agreements, examine leases, and obtain trademarks and copyrights. This course covers the basics, from collections to liability to intellectual property law.

Instructor: David L. Colby, attorney representing start-up ventures.

WINTERIM
6 sessions: (55A) January 5, 7, 12, 14, 19, 21

CRN	Section	Day	Time	Location
2865	55A	T R	6:20 pm-9:10 pm	TBA

SPRING
6 sessions: (55A) March 2, 9, 16, 23, April 6, 13

CRN	Section	Day	Time	Location
8553	55A	T	6:20 pm-9:10 pm	TBA

CEO 008 Marketing Techniques for Promoting Business

0 credits

$135.00

1.2 CEU

Marketing techniques that shadow those of larger businesses can put a tremendous strain on your business’ chief resource— you. In this course, creative entrepreneurs learn manageable and affordable techniques for generating business by attracting new prospects and building customer loyalty.

Instructor: Jill Youngerman, founder and president, Noble Marketing Associates.

SPRING
4 sessions: (55A) February 3, 10, 17, 24

CRN	Section	Day	Time	Location
7531	55A	W	6:20 pm-9:10 pm	TBA

CEO 009 Branding Strategies

0 credits

$135.00

1.2 CEU

Branding is an important asset to any business. It is also the most misunderstood. This course teaches you what a brand is and how to build one. Learn to communicate your image and differentiate your brand using positioning, pricing, and naming. Create a complete customer experience throughout your supply chain.

Instructor: W.R. Mann, president, Quickborne.

SPRING
4 sessions: (55A) February 24, March 3, 10, 17

CRN	Section	Day	Time	Location
10319	55A	W	6:20 pm-9:10 pm	CC40

CEO 010 Putting Up a Business-Ready Website

0 credits

$135.00

1.2 CEU

You have decided a web presence is essential for business success. Now what? This class will take you step-by-step from registering a domain name to publishing your site. The many options available to you will be covered in detail so that you can determine the best route for your business, customers, and budget.

SPRING
4 sessions: (55A) April 18, 25, May 2, 9

CRN	Section	Day	Time	Location
10320	55A	U	1:10 pm-4:00 pm	TBA

CEO 011 Fundamentals of Online Retailing

0 credits

$135.00

1.2 CEU

Learn successful strategies for selling online—from the traditional rules of retailing to the specifics of merchandising a product online and optimizing a website for the best sales performance. Course includes evaluation of e-commerce business models.

Instructor: Eileen Shulock, internet retail strategist.

SPRING
4 sessions: (55A) February 19, 26, March 5, 12

CRN	Section	Day	Time	Location
10322	55A	F	6:20 pm-9:10 pm	TBA

CEO 012 Selling Your Products and Services

0 credits

$135.00

1.2 CEU

The most important sales person in your business is you. So, if selling is your least favorite activity, your business is probably not reaching its full potential. Understanding what your business has to offer, developing a vocabulary to describe your work, and learning how your creations or services can fill the needs of potential clients will cast selling in a whole new light. Learn how to ask for the price you deserve, negotiate when appropriate, and close the deal.

Instructor: Nick Papadopoulos, founder, Sky’s The Limit Corporation, www.skysthelimitcorp.com.

SPRING
4 sessions: (55A) February 17, 24, March 3, 10

CRN	Section	Day	Time	Location
8555	55A	W	6:20 pm-9:10 pm	TBA

CEO 013 Getting Press and Publicity

0 credits

$135.00

1.2 CEU

What’s the difference between an acknowledged artist and an unknown artist? A mention in The New York Times. Learn to put yourself in the loop for free publicity from newspapers, magazines, and trade publications. This class helps you put together a public relations plan covering everything from press releases and press kits to low-cost promotional events. Develop your special angle for attracting the media’s interest in your business.

Instructors: Carolyn Nurnberg, VP, Rubenstein Communications Inc.; Howard Geltzer, cofounder, Geltzer & Company.

SPRING
4 sessions: (55A) February 18, 25, March 4,11 (55B) March 17, 24, April 7, 14

CRN	Section	Day	Time	Location
8556	55A	R	6:20 pm-9:10 pm	TBA
9546	55B	W	6:20 pm-9:10 pm	TBA

CEO 014 Marketing Your Product to Boutiques

0 credits

$135.00

1.2 CEU

Boutiques and specialty department stores want unique pieces to sell. This course helps you develop a plan to perfect your product, set a price, and start to publicize. Learn how to find buyers and sell your product effectively.

Instructor: Mary Beth Budd, Owner, MBA Productions, Inc./ Trienawear.

SPRING
4 sessions: (55A) April 22, 29, May 6, 13

CRN	Section	Day	Time	Location
9101	55A	R	6:20 pm-9:10 pm	TBA

CEO 015 The Power of Negotiation
0 credits $135.00 1.2 CEU
Your negotiating skill may be the determining factor in how successful you will be in business. Whether it’s setting a price, ironing out the terms of a contract, resolving conflicts, or just getting someone to agree on a meeting time, entrepreneurs must negotiate every day. This course will introduce you to a wide array of negotiating techniques and provide you with the tools you need to negotiate in various situations.

Instructor: David L. Colby, attorney representing start-up ventures.

FALL
4 sessions: (55A) November 24, December 1, 8, 15

CRN	Section	Day	Time	Location
23725	55A	T	6:20 pm-9:10 pm	A803

SPRING
4 sessions: (55B) April 20, 27, May 4, 11

CRN	Section	Day	Time	Location
12313	55A	T	6:20 pm-9:10 pm	TBA

CEO 019 Creative Business Plans for Consulting Success
0 credits $135.00 1.2 CEU
Whether you are planning to launch a freelance service or are already out on your own, learn how to establish a proper business foundation for your consulting enterprise. This course focuses on the role of the consultant and reviews the special aspects of a service provider business. Legal and financial aspects are analyzed, including tips on how to select and work with a lawyer, accountant, banker, and insurance broker. Class participation is encouraged.

Seminar leader: Joseph Schufle, small business specialist.

WINTERIM
4 sessions: (55A) January 4, 6, 11, 13

CRN	Section	Day	Time	Location
23725	55A	T	6:20 pm-9:10 pm	A803

SPRING
4 sessions: (55A) March 4, 11, 18, 25; (55B) April 22, 29, May 6, 13

CRN	Section	Day	Time	Location
11541	55A	R	6:00 pm-9:00 pm	TBA
12215	55B	R	6:00 pm-9:00 pm	TBA

CEO 020 Opening Your Own Boutique
0 credits $135.00 1.2 CEU
What could be better than having your own store? Having a successful store. This exciting course will teach you the basics of small-store retailing success—dedicated customer service that keeps them coming back. Topics covered include display and merchandising; tracking and pricing inventory for optimum profitability; setting policies for refunds, credits, and layaways; and effective advertising and marketing tools.

Instructor: Princess Jenkins, owner, the Brownstone.

SPRING 4 sessions: (55A) February 16, 23, March 2, 9; (55B) April 22, 29, May 6, 13

CRN	Section	Day	Time	Location
10568	55A	T	6:20 pm-9:10 pm	TBA
12216	55B	R	6:20 pm-9:10 pm	TBA

CEO 021 How to Present a Winning Portfolio
0 credits $135.00 1.2 CEU
Leave this course with a winning portfolio. Participants will learn how to showcase their artwork to its best advantage. Topics covered will include finding the right case, organizing the work, leave-behinds, follow-ups, and developing effective ways to discuss and describe your work to art directors. Highly recommended for illustrators, graphic artists, or fine artists ready to put their skills to work.

Instructor: Tania Frey, principal, Stone Designworks

FALL
4 sessions: (55B) December 1, 8, 15, 22

CRN	Section	Day	Time	Location
26035	55B	T	6:20 pm-9:10 pm	A802

CEO 027 Communicating Your Brand
0 credits $135.00 1.2 CEU
Once you’ve created your brand, how do you go about communicating it? Learn to strategically refine your message and graphical representation, and present them through the appropriate channels, including the internet, public relations, and advertising.

Instructor: W.R. Mann, president, Quickborne.

SPRING
4 sessions: (55A) April 21, 28, May 5, 12

CRN	Section	Day	Time	Location
11995	55A	W	6:20 pm-9:10 pm	TBA

CEO 030 Web 2.0 and Your Business
0 credits $135.00 1.2 CEU
Is Web 2.0—social media, Facebook, Linkedin, MySpace, Twitter, Wikipedia, blogging, etc.— mandatory for staying ‘with it’ or are they just time wasters? How do you use it to grow your business? What is the relationship between your website and your marketing efforts? Your email list? Your social networking sites? This Web 2.0 for entrepreneurs class will help you cut through the clutter and build real connections, online and off, using social media, story telling, and the (new, ever-changing) web.

Instructor: Melea Seward, marketing director, Performance of a Lifetime.

SPRING
2 sessions: (55A) February 6, 13

CRN	Section	Day	Time	Location
13142	55A	S	6:20 pm-9:10 pm	CC154