Direct and Interactive Marketing
Spring Session: January 27 - May 19
DM 211 Workshop in Direct Marketing
In-state $552 Out-of-state $1,659
Online section: In-state $597 Out-of-state $1,704
Prerequisite: AC 111
Students study direct and interactive marketing principles and practices and develop a multifaceted direct marketing plan.
|12935||25A||T||6:30 pm-9:20 pm||B923|
DM 435 Internet Marketing
In-state $759 Out-of-state $2,046
Prerequisite: DM 211 or FM 213
Students are introduced to current marketing principles and practices on the internet. The course explores email, the internet, and search engine marketing (SEM) as practical applications used to create direct marketing plans and programs that integrate online and offline strategies. In addition, students study the legal and ethical issues involved in using the internet as a marketing tool.
|13903||75A||W||6:30 pm-9:20 pm||B923|