Advertising and Marketing Communications
Summer 1: May 28 - July 1 (day classes) or July 18 (evening classes)
Summer 2: July 2 - 24
3 credits
In-state $525 Out-of-state $1,575
Online section: In-state $570 Out-of-state $1,620
For Advertising and Marketing Communications, Fabric Styling, Fashion Merchandising Management, and Textile Development and Marketing students. Concepts, perspectives, and methods for the development and implementation of integrated marketing communications programs for producers, manufacturers, and retailers are analyzed and critiqued.
| CRN | Section | Day | Time | Location |
| SUMMER 1 | ||||
| 4139 | 25A | M T W | 10:10 am-1:00 pm | B731 |
| 4140 | 25B | M W | 6:20 pm-9:10 pm | A325 |
| 7222 | 25C | T R | 6:20 pm-9:10 pm | B928 |
| 8071 | OL1 | ONLINE COURSE | - | |
| SUMMER 2 | ||||
| 4913 | 25D | M T W R | 9:00 am-12:45 pm | B731 |
AC 114 Marketing for Integrated Marketing Communications
3 credits
In-state $525 Out-of-state $1,575
This course provides students with a broad background to marketing concepts as they apply to integrated marketing communications (IMC). Students explore the role of marketing both within the organization and the external environment in which firms operate. The process of developing marketing with an IMC perspective is addressed, and how managers use these elements to gain competitive advantage in a global economy.
| CRN | Section | Day | Time | Location |
| SUMMER 1 | ||||
| 8072 | 25A | M T W | 9:10 am-12:00 pm | A320 |
AC 161 Multimedia Computing for Advertising and Marketing Communications
2 credits
In-state $350 Out-of-state $1,050
Online section: In-state $380 Out-of-state $1,080
Students develop computer skills applicable to the communications industry, including word processing, spreadsheets, networking, presentations, desktop publishing, and internet research. Through hands-on use, they format such industry-oriented projects as print ads, press releases, and advertising analyses.
| CRN | Section | Day | Time | Location |
| SUMMER 1 | ||||
| 8073 | 25A | M W | 6:20 pm-10:00 pm | A587 |
| 6148 | OL1 | ONLINE COURSE | - | |
AC 221 Publicity Workshop
3 credits
In-state $525 Out-of-state $1,575
Prerequisites: AC 111 and FM 114
Use of current news, events, and personalities as a basis for writing and evaluating institutional and product publicity releases for news and feature stories. Students plan publicity campaigns and create a press kit.
| CRN | Section | Day | Time | Location |
| SUMMER 1 | ||||
| 7743 | 25A | M W | 6:20 pm-9:10 pm | A321A |
AC 222 Sales Promotion
3 credits
In-state $525 Out-of-state $1,575
Online section: In-state $570 Out-of-state $1,620
Prerequisite: AC 111
Students plan and develop sales promotion activities in order to achieve specific marketing and communications objectives. Both business-to-business and business-to-consumer sales promotion campaigns are developed.
| CRN | Section | Day | Time | Location |
| SUMMER 1 | ||||
| 8074 | 25A | T R | 6:20 pm-9:10 pm | A324 |
| 8075 | OL1 | ONLINE COURSE | - | |
AC 231 Advertising Copywriting
3 credits
In-state $525 Out-of-state $1,575
Prerequisites: AC 111 and FM 114, and (for Advertising and Marketing Communications students) CD 122
Evaluating, writing, and editing copy for national, trade, and retail advertising and promotion, internal communications, and direct marketing for all market levels. Includes copy-testing techniques and visualization for copy brainstorming.
| CRN | Section | Day | Time | Location |
| SUMMER 1 | ||||
| 4602 | 25A | T R | 6:20 pm-9:10 pm | B731 |
AC 271 Audiences and Media
3 credits
In-state $525 Out-of-state $1,575
Prerequisite: AC 111
This course is designed to provide students with an understanding of the role of media planning and buying in advertising. The course reviews such areas as basic measurement tools and the relationship between marketing and advertising objectives translated into media objectives, strategies, and tactics. Students identify target markets, develop media strategies, and evaluate media alternatives and media-buying approaches.
| CRN | Section | Day | Time | Location |
| SUMMER 1 | ||||
| 8076 | 25A | M T W | 1:10 pm-4:00 pm | A320 |
AC 361 Computer Applications and Interactive Technologies for Marketing Communications
2 credits
In-state $480 Out-of-state $1,286
Prerequisite: AC 161 or MG 153
Students improve skills in word processing, spreadsheets, desktop publishing, presentations, and internet research through the use of marketing communications case studies. The use of software applications to solve marketing communications problems is explored.
| CRN | Section | Day | Time | Location |
| SUMMER 1 | ||||
| 7173 | 75A | M W | 6:20 pm-10:00 pm | CCC40 |
AC 362 Video Studio Production
3 credits
In-state $720 Out-of-state $1,929
Prerequisite or Co-requisite: AC 231
Co-requisite: (for one-year AAS students) AC 231
Through workshop activities, students develop professional studio techniques for video, journalism, and communications. Emphasis is placed on audio and video coverage of fashion events, as well as marketing applications. Students work on team assignments in video production. (G6: Arts)
| CRN | Section | Day | Time | Location |
| SUMMER 1 | ||||
| 7674 | 75A | M T W | 9:10 am-1:00 pm | A586 |
*Course is only available to degree candidates but may open up to non-degree students pending availability during the add/drop period.
**Course is only available to evening/weekend degree candidates but may open up to non-degree students pending availability during the add/drop period.