/prototype.js/validation.js/effects.js /robots.txt
Ad design Advisement Session
Advisement Session
Monday, April 28 from 5-7pm
Speak to faculty advisors and register for available courses.
Request a Catalog FIT is Global

Advertising and Marketing Communications

Summer 1:  May 27 - June 30 (day & online classes) or July 16 (evening classes)
Summer 2:  July 1 - July 22

AC 111 Advertising and Promotion
3 credits
In state $552 Out of state $1,659
Online: In state $597 Out of state $1,704
For Advertising and Marketing Communications, Fabric Styling, Fashion Merchandising Management, and Textile Development and Marketing students. Concepts, perspectives, and methods for the development and implementation of integrated marketing communications programs for producers, manufacturers, and retailers are analyzed and critiqued.

SUMMER 1

CRN Section Day Time Location
8260 25A M T W 10:10 am-1:00 pm B731
8261 25B M W 6:20 pm-9:10 pm A325
8546 25C T R 6:20 pm-9:10 pm B928
8806 OL1
- ONLINE

SUMMER 2

CRN Section Day Time Location
8292 25D M T W R 9:00 am-12:45 pm B731

AC 114 Marketing for Integrated Marketing Communications
3 credits
In state $552 Out of state $1,659
This course provides students with a broad background to marketing concepts as they apply to integrated marketing communications (IMC). Students explore the role of marketing both within the organization and in the external environment in which firms operate. The process of developing marketing with an IMC perspective is addressed, as well as how managers use these elements to gain competitive advantage in a global economy.

SUMMER 1

CRN Section Day Time Location
9006 25A M T W R 9:00 am-12:45 pm B923

AC 161 Multimedia Computing for Advertising and Marketing Communications
2 credits
Online: In state $398 Out of state $1,136
Students develop computer skills applicable to the communications industry, including word processing, creative spreadsheets and presentations, networking, desktop publishing, and doing internet research. Through hands-on use, they format such industry-oriented projects as print ads, press releases, and advertising analyses.

SUMMER 1

CRN Section Day Time Location
8325 OL1
- ONLINE

AC 221 Publicity Workshop
3 credits
In state $552 Out of state $1,659
Prerequisites: AC 111 and FM 114
Use of current news, events, and personalities as a basis for writing and evaluating institutional and product publicity releases for news and feature stories. Students plan publicity campaigns and create a press kit.

SUMMER 1

CRN Section Day Time Location
8671 25A M W 6:20 pm-9:10 pm A321A

AC 222 Sales Promotion
3 credits
Online: In state $597 Out of state $1,704
Prerequisite: AC 111
Students plan and develop sales promotion activities in order to achieve specific marketing and communications objectives. Both business-to-business and business-to-consumer sales promotion campaigns are developed. Prerequisite(s): AC 111

SUMMER 1

CRN Section Day Time Location
8807 OL1
- ONLINE

AC 231 Advertising Copywriting
3 credits
In state $552 Out of state $1,659
Prerequisites: AC 111 and FM 114 and CD 122 or AD 216
Students will evaluate, write, and edit copy for national, trade, and retail advertising and promotions, internal communications, and direct marketing for all market levels. Includes copy-testing techniques and visualization for copy brainstorming.

SUMMER 1

CRN Section Day Time Location
8286 25A T R 6:20 pm-9:10 pm B731

AC 271 Audiences and Media
3 credits
In state $552 Out of state $1,659
Prerequisite: AC 111
This course is designed to provide students with an understanding of the role of media planning and buying in advertising. The course reviews such areas as basic measurement tools and the relationship between marketing and advertising objectives translated into media objectives, strategies, and tactics. Students identify target markets, develop media strategies, and evaluate media alternatives and media-buying approaches.

SUMMER 1

CRN Section Day Time Location
8808 25A M T W 1:10 pm-4:00 pm A320

AC 361 Computer Applications and Interactive Technologies for Marketing Communications
2 credits
In state $506 Out of state $1,364
Prerequisite: AC 161 or MG 153
Students improve skills in word processing, spreadsheets, desktop publishing, presentations, and internet research through the use of marketing communications case studies. The use of software applications to solve marketing communications problems is explored.

SUMMER 1

CRN Section Day Time Location
8531 75A M W 6:20 pm-10:00 pm A587

AC 362 Video Studio Production
3 credits
In state $759 Out of state $2,046
Prerequisite: AC 231
Through workshop activities, students develop professional studio techniques for video, journalism, and communications. Emphasis is placed on understanding the production process as it pertains to marketing applications. Students work on team assignments in video production. (G6: Arts)

SUMMER 1

CRN Section Day Time Location
8650 75A M T W 9:10 am-1:00 pm A586
FIT LibraryThe Museum at FIT
See More of FITMy FITContact UsGive to FITTake a CourseApplyVisit FIT Adult Learners & Career ProfessionalsEmployers & IndustryAlumni: The Power of ConnectionFaculty & StaffCurrent StudentsParentsRecently Accepted Students FIT & NYCNews & EventsAthletics & RecreationCampus LifeAdmissionsAcademicsAbout FIT
MyFIT Home