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Advertising and Marketing Communications

Summer 1 Session: May 26 - June 29
Summer 1 Evening: May 26 - July 20
Summer 2 Session: June 30 - July 27

 

Summer Courses

AC 111 Advertising and Promotion
3 credits
In-state $564 Out-of-state $1,689
Online:
In-state $609 Out-of-state $1,734
For Advertising and Marketing Communications, Fabric Styling, Fashion Merchandising Management, and Textile Development and Marketing students. Concepts, perspectives, and methods for the development and implementation of integrated marketing communications programs for producers, manufacturers, and retailers are analyzed and critiqued.
Summer 1
CRN Section Day Time Location
8260 25A M T W 10:10 am-1:00 pm B731
9172 25B M W 6:20 pm-9:10 pm A325
9173 25C T R 6:20 pm-9:10 pm B928
8806 OL1 ONLINE COURSE

Summer 2
CRN Section Day Time Location
8292 25D M T W R 9:00 am-12:45 pm B731


AC 114 Marketing for Integrated Marketing Communications
3 credits
In-state $564 Out-of-state $1,689
This course provides students with a broad background to marketing concepts as they apply to integrated marketing communications (IMC). Students explore the role of marketing both within the organization and the external environment in which firms operate. The process of developing marketing with an IMC perspective is addressed, as well as how managers use these elements to gain competitive advantage in a global economy.
Summer 2
CRN Section Day Time Location
9174 25A M T W R 9:00 am-12:45 pm B923


AC 161 Multimedia Computing for Advertising and Marketing Communications
2 credits
In-state $376 Out-of-state $1,126 Online:
In-state $406 Out-of-state $1,156
Students develop computer skills applicable to the communications industry, including word processing, spreadsheets, networking, presentations, desktop publishing, and internet research. Through hands-on use, they format such industry-oriented projects as print ads, press releases, and advertising analyses.
Summer 1
CRN Section Day Time Location
9200 25A T R 6:20 pm-10:00 pm A587
9175 OL1 ONLINE COURSE


AC 221 Publicity Workshop
3 credits
In-state $564 Out-of-state $1,689
Prerequisites: AC 111 and FM 114
Use of current news, events, and personalities as a basis for writing and evaluating institutional and product publicity releases for news and feature stories. Students plan publicity campaigns and create a press kit.
Summer 1
CRN Section Day Time Location
8671 25A M W 6:20 pm-9:10 pm A321A


AC 222 Sales Promotion
3 credits
In-state $564 Out-of-state $1,689
Online: In-state $609 Out-of-state $1,734
Prerequisite: AC 111
Students plan and develop sales promotion activities in order to achieve specific marketing and communications objectives. Both business-to-business and business-to-consumer sales promotion campaigns are developed.
Summer 1
CRN Section Day Time Location
9201 25A M W 6:20 pm-9:10 pm A336
8807 OL1 ONLINE COURSE


AC 231 Advertising Copywriting
3 credits
In-state $564 Out-of-state $1,689
Prerequisites: AC 111 and CD 122 or AD 216 Evaluating, writing, and editing copy for national, trade, and retail advertising and promotion, internal communications, and direct marketing for all market levels. Includes copy-testing techniques and visualization for copy brainstorming.
Summer 1
CRN Section Day Time Location
8286 25A T R 6:20 pm-9:10 pm B731


AC 271 Audiences and Media
3 credits
In-state $564 Out-of-state $1,689
Prerequisite: AC 111
This course is designed to provide students with an understanding of the role of media planning and buying in advertising. The course reviews such areas as basic measurement tools and the relationship between marketing and advertising objectives translated into media objectives, strategies, and tactics. Students identify target markets, develop media strategies, and evaluate media alternatives and media-buying approaches.
Summer 1
CRN Section Day Time Location
8808 25A M T W 1:10 pm-4:00 pm A320


AC 361 Computer Applications and Interactive Technologies for Marketing Communications
2 credits
In-state $514 Out-of-state $1,484
Prerequisite: AC 161 or MG 153
Students improve skills in word processing, spreadsheets, desktop publishing, presentations, and internet research through the use of marketing communications case studies. The use of software applications to solve marketing communications problems is explored.
Summer 1
CRN Section Day Time Location
8531 75A M W 6:20 pm-10:00 pm A587


AC 362 Video Studio Production
3 credits
In-state $771 Out-of-state $2,226
Prerequisite: AC 231
Through workshop activities, students develop professional studio techniques for video, journalism, and communications. Emphasis is placed on understanding the product process as it pertains to marketing applications. Students work on team assignments in video production. (G6: Arts)
Summer 1
CRN Section Day Time Location
9176 75A M T W 9:10 am-1:00 pm A586
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