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PS_RetailEComm FITisGlobal

Omni-Channel Retail

In-depth education in emerging multi-format retail strategies as an answer to the needs of today’s customer including: brick-and-mortar, catalog, online, mobile and social commerce. How to build sales, profits, brands and customer loyalty across channels is stressed.

Not all courses are offered every semester.
Links direct you to current offerings.

A total of 15 courses (13 required and 2 personal choice) is needed to complete this certificate. 

Required courses (recommended in this order)
SXR 005 Introduction to Today's Omni-Channel Retailing
SXY 270 Fashion Business Social Media-Social Commerce Fundamentals and Best Practices
SXR 008 Global Retailing: The New Reality
SXR 040 Who Are Your Best Customers and How to Motivate Them to Buy
SXR 050 Intro to Branding: The Art of Customer Bonding
SXR 075 Retail Math: Merchandising, Planning and Gross Margin
SXB 250 New World Brand Building: Social Media Applications and Impact
SXR 080 Retail Operations and Management for the Omni-Channel World
SXR 085 How Logistics and Fulfillment Pilot E-Tail Success
SXY 200 Data Analytics: The Key to Unlocking Customer Intelligence
SXR 112 Strategic Skills for Measuring Omni-Channel Retail
SXB 275 Crafting the In-Store Experience to Convey the Brand
SXR 130 Advance and Manage Your Retail Career Potential

Personal choice courses* (choose 2)
SXR 006 Intro to Fashion and Luxury Retail
SXR 028 Introduction to the Planning and Allocation Function
SXR 125 The Future is Now: Cutting Edge Event and In-Store Digital Applications
SXR 055 Online Retail: Who Does It Right and Where the Jobs Are
SXF 120 Blog for Fashion Business
SXF 140 Using Social Networking, Blogging, and Digital Marketing for Product Development (online course)

* Inquire with a Professional Studies advisor about the possibility of substituting an alternate class.

Facilitator: Robert Salerno

Students interested in a Professional Development Certificate of completion must file an affidavit form after completing the first course in the certificate. This will also enable you to obtain your official FIT ID. You may obtain this form from the instructor of your first course or by contacting Andrea Adkins-Miller from Certificate Programs at Andrea_AdkinsMiller@fitnyc.edu. You may also pick it up from the Center for Professional Studies, located in the Pomerantz Center, room D130.
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