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Pet Product Design and Marketing
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Pet Product Design and Marketing
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Pet Product Design and Marketing

(Business and Design Certificate)
Comprehensive training in design, branding and sales of apparel, accessories and pet lifestyle products.

Not all courses are offered every semester.
Links direct you to current offerings.

A total of 11 courses (5 required and 6 personal choice) is needed to complete this certificate. 

Required courses (recommended in this order)
SXD 600 Who's Who in the Pet Products' World: Makers, Shakers, and Social Media
SXD 605 Introduction to Pet Product Brand Creation (After taking this course, students interested in the Product Design Concentration should take SXD 625)
SXD 640 How to Get Your Pet Apparel and Product Concepts to Market
SXD 650 Retail Market and Merchandising for Pet Products
SXD 660 Career Opportunities in the Pet Market World

Personal choice courses** (choose 6 from either category)*:

Product Design Courses
*SXD 625 Pet Apparel Fashion and Design 
SXD 630 Pet Accessories and Lifestyle Product Design
SXD 635 Quick Sketching for the Pet Product Business
SXD 628 Patternmaking for Dog Garments
SXD 632 Advanced Pet Wear Patternmaking and Tech Packs
SXD 645 Pet Accessory Design Studio  
SXW 400 Learn to Sew Like a Pro

Business Courses
SXB 275 Crafting the In-Store Experience to Convey the Brand  
SXF 115 Social Media and Viral Marketing: how to Generate a Buzz for Your Brand
SXR 040 Who's Your Best Customer and How to Motivate Them to Buy
CEO 001 Setting a Course for Your Business 
CEO 010 How to Launch an Online Business

* Students who prefer to be more of a pet product generalist and want to explore career options may choose courses from either concentration.
** Inquire with a Professional Studies advisor about the possibility of substituting an alternate class.

Facilitators: Kris Lynch

Students interested in a Professional Development Certificate of completion must file an affidavit form after completing the first course in the certificate. This will also enable you to obtain your official FIT ID. You may obtain this form from the instructor of your first course or by contacting Andrea Adkins-Miller from Certificate Programs at Andrea_AdkinsMiller@fitnyc.edu. You may also pick it up from the Center for Professional Studies, located in the Pomerantz Center, room D130.

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