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Pet Product Design and Marketing

(Business and Design Certificate)
Comprehensive training in design, branding and marketing of pet apparel, accessories, and lifestyle products for commercial endeavors.

95 hours of study over 13.5 days featuring lectures, workshops, and market trips.

REGISTER NOW
SXD 150 Pet Product Design and Marketing Professional Development Certificate
$1995  9.5 CEU
Discover how to break into the pet industry in this special opportunity to earn a full Professional Development Certificate in three weeks’ time. Get comprehensive training in the design, branding and marketing of pet apparel, accessories and lifestyle products for commercial endeavors. Program begins with an introduction to the pet products business and goes through the steps of creating product from design to production to retailing in concentrated day and evening sessions. For 12 days on campus and 2 days in the field, work on developing your own brand, product concepts and sketches. Take away the know-how to get products made, launch your own business, or find your niche in this exciting industry.

SXD 150 blends curriculum from 11 Pet Product Design and Marketing courses providing an excellent opportunity for those interested in obtaining professional development certificate in a concentrated format. If you are unable to do the entire certificate this summer, you can register for the following individual course alternatives currently available:

SXF 225 Style, Plan and Merchandise a Pet Product Line

SXD 628 Patternmaking for Dog Garments
SXD 632 Tech Packs for Pet Wear Manufacturing

SXD 635 Drawing Basics for Pet Product Designers
SXD 645 Pet Accessory Design Studio



Facilitator: Dana Humphrey, principal, Whitegate PR, specializing in pet product market public relations and pet expert publicity and FIT’s industry experienced Pet Product Design and Marketing instructors.

Agenda

Monday, June 8   
9:15 am
Welcome & Orientation
10:00 am - 1:00 pm
Who’s Who in the Pet World 
1:00 pm - 2:00 pm  Lunch
2:00 pm - 4:00 pm   Pet Product Design Introduction 
4:00 pm - 6:00 pm   Intro to Pet Accessory Design
   
Tuesday, June 9 
 
10:00 am - 1:30 am  Pet Accessory Design Studio  
1:30 pm - 2:30 pm   Lunch  
2:30 pm - 5:30 pm  Drawing Basics for Pet Product Design 
6:30 pm - 9:00 pm  Who’s Who in the Pet World
   
Wednesday, June 10   
9:30 am - 12:30 pm   Who’s Who in the Pet World  
12:30 pm - 1:30 pm  Lunch  
1:30 pm - 4:30 pm  Drawing Basics for Pet Product Designers  
6:00 pm - 9:00 pm  Style, Plan and Merchandise a Pet Product Line 
   
Thursday, June 11    
10:00 am - 1:30 pm   Pet Accessory Design Studio  
1:30 pm - 2:30 pm  Lunch 
2:30 pm - 5:30 pm   Drawing Basics for Pet Product Designers 
6:30 pm - 9:30 pm   Patternmaking for Dog Garments 
   
Friday, June 12  
10:30 am - 3:00 pm  Market Trip 
   
Monday, June 15 
 
9:30 am - 12:30 pm  Intro to Pet Product Brand Creation 
12:30 pm - 1:30 pm   Lunch  
1:30 pm - 5:30 pm Tech Packs for Pet Manufacturing  
6:30 pm - 9:00 pm  Style, Plan and Merchandise a Pet Product Line
   
Tuesday, June 16  
10:30 am - 1:30 pm  Pet Accessory Design Studio 
1:30 pm - 2:30 pm   Lunch  
2:30 pm - 5:30 pm  Pet Product Brand Creation
6:30 pm - 9:30 pm  Pet Apparel Design 
   
Wednesday, June 17   
9:30 am - 12:30 pm  Pet Apparel Design  
12:30 pm - 1:30 pm  Lunch  
1:30 pm - 5:00 pm   Pet Apparel Design  
6:00 pm - 9:00 pm    Style, Plan and Merchandise a Pet Product Line 
   
Thursday, June 18   
10:00 am - 1:30 pm  Pet Accessory Design Studio 
1:30 pm - 2:30 pm  Lunch 
2:30 pm - 5:30 pm  Pet Product Brand Creation 
6:30 pm - 9:30 pm   Patternmaking for Dog Garments 
   
Friday, June 19 
10:30 am - 3:00 pm  Market Trip 
   
Monday, June 22   
9:30 am - 12:30 pm  Pet Product Brand Creation 
12:30 pm - 1:30 pm  Lunch 
1:30 pm - 5:30 pm  Tech Packs for Pet Manufacturing 
6:30 pm - 9:30 pm  Patternmaking for Dog Garments 
   
Tuesday, June 23   
9:30 am - 12:30 pm  Pet Apparel Design 
12:30 pm - 1:30 pm  Lunch 
1:30 pm – 4:30 pm  Line Development/Sourcing 
6:30 pm – 9:30 pm  Patternmaking for Dog Garments 
   
Wednesday, June 24   
9:30 am - 12:00 pm  Workshop for product brands prep 
12:00 pm - 1:00 pm  Lunch 
1:00 pm - 5:00 pm  Tech Packs for Pet Manufacturing 
6:00 pm - 9:00 pm   Style, Plan and Merchandise a Pet Product Line 
   
Thursday, June 25   
9:30 am - 12:30 pm  Workshop for product brands prep 
12:30 - 1:30 pm  Lunch 
1:30 pm – 4:00 pm  Board Presentations and Wrap Up 
Evening  Certificate Ceremony 

 


   
   
   
   

   
    
 
  


   
   
   
           


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