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Pet Product Design and Marketing

(Business and Design Certificate)
Comprehensive training in design,branding and sales of apparel, accessories and pet lifestyle products.

Not all courses are offered every semester.
Links direct you to current offerings.

A total of11 courses(5 required and 6 personal choice) is neededto complete this certificate.

Required courses (recommended in this order)
SXD 600Who's Who in the Pet Products' World: Makers, Shakers, and Social Media
SXD 605 Introduction to Pet Product Brand Creation (After taking this course, students interested in the Product Design Concentration should take SXD 625)
SXD 640How to Get Your Pet Apparel and Product Concepts to Market
SXD 650Retail Market and Merchandising for Pet Products
SXD 660Career Opportunities in the Pet Market World

Personal choice courses** (choose 6 from either category)*:

Product Design Courses
*SXD 625Pet Apparel Fashion and Design
SXD 630Pet Accessories and Lifestyle Product Design
SXD 635Quick Sketching for the Pet Product Business
SXD 628Patternmaking forDog Garments
SXD 632AdvancedPet Wear Patternmaking and Tech Packs
SXD 645Pet Accessory Design Studio
SXW 400 Learn to Sew Like a Pro

Business Courses
SXB 275 Crafting the In-Store Experience to Convey the Brand
SXF 115Social Mediaand Viral Marketing: how to Generate a Buzz for Your Brand
SXR 040 Who's Your Best Customer and How to Motivate Them to Buy
CEO 001Setting a Course for Your Business
CEO 010How to Launch an Online Business

* Students who prefer to be more of a pet product generalist and want to explore career options may choose courses from either concentration.
** Inquire with a Professional Studies advisor about the possibility of substituting an alternate class.

Facilitators: Kris Lynch

Students interested in a Professional Development Certificate of completion must file an affidavit form after completing the first course in the certificate. This will also enable you to obtain your official FIT ID. You may obtain this form fromthe instructorof your first course or by contacting Andrea Adkins-Miller from Certificate Programs at Andrea_AdkinsMiller@fitnyc.edu. You may alsopick it up from the Center for Professional Studies, located in the Pomerantz Center, room D130.

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