Marketing: Fashion and Related Industries (MK)
MK 301
Marketing for the Toy Industry
3 credits
For Toy Design students. Application of basic marketing principles to the toy industry. Product development, market research, consumer behavior, product and pricing strategies, distribution, and international marketing are stressed.
Marketing for the Toy Industry
3 credits
For Toy Design students. Application of basic marketing principles to the toy industry. Product development, market research, consumer behavior, product and pricing strategies, distribution, and international marketing are stressed.