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Lori Laybourne, Direct and Interactive Marketing Alum

Coming from a small town in Southern California, the most transformational thing about FIT was living in New York City, plain and simple. It was a shocking contrast to what I knew. FIT was my most aspirational choice. For me it was the school to go to, beyond anything else I thought I could be part of. I applied thinking, ďIf I donít get in, at least I tried.Ē And then I ended up getting in and it was like, ďOh darn, now I have to go to New York.Ē

I was so scared at first that I almost didnít go. So I opened my mind up to possibilities and started thinking about fashion and marketing. What I love about the city I also love about marketing. Theyíre both so dynamic, so invigorating, and constantly changing. With both, youíve got to be on your toes. With marketing, so much is brand-new and youíve got to think critically about itóitís not necessarily textbook stuff. I feel the same way about New York. You can learn a neighborhood and know all the restaurants and whatís going on there, and a few weeks later itís all different. Things come and go so quickly, like they do in the marketplace. I really love the freshness, where itís all ripe for exploration.

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