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Bettina OíNeill, Cosmetics and Fragrance Marketing Alum
Vice President/Divisional Merchandise Manager for Cosmetics and Fragrances, Barneys New York

You have to laugh, you canít take yourself too seriously. The reality is we sell perfume and lipstick. Still, it is a very tough business environment now, and itís especially important to keep perspective, and stay true to yourself. I need to stay focused, too.

When Iím working late at my desk and no phone is ringing I can tune in, listen, and then usually something creative comes up. If youíre stressing yourself to come up with something, all you come up with is stress. So I think it comes down to being focused. But also I have to allow myself to be more creative outside of here. Whether Iím making jewelry or making collages with my son, I have to have some kind of creative outlet to keep it flowing. I can do that here at work too. We have fun.

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