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Profile

Bill Hughes, Cosmetics and Fragrance Marketing and Management Alum
Manager of Global Product Marketing, MAC Cosmetics

I was a geography major at Vassaróthere arenít many of usóand I interned at Estée Lauder one summer instead of working at the beach club. As an undergraduate, I had courses related to beauty, like the anthropology of women, which examined ideals of beauty around the world. We had an entire course on the historical foundations of beauty, where we traced the timeline from Cleopatra all the way through to the major cosmetic industry players today.

When I enrolled in this program, it was amazing to do graduate work on the industry in New York and at FIT. FIT does such an amazing job of fostering relationships between professors and students, students and students, students and the city. Itís a laboratory, a think tank, and hopefully great minds of tomorrow are coming out of this school. A program like this couldnít exist outside New York City, because this is where the industry is.

I love the fact that thereís a skyscraper called the Lipstick Building. For these hard economic times, we talk about the Lipstick Index. Lipstick does well in bleak economies. Itís affordable, versus getting that new dress or handbag. When you shop for cosmetics, thereís a touch, a warm connection with the person behind the counter, and I think people may be looking for that human connection. The girl behind the counter is almost like your therapist, you can talk to her. But just the physical application of lipstick can be comforting to people.

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