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Digital Analytics: Fashion Marketing and Retailing

Theory and hands-on practice in how to use data analytics, derived from digital resources for in-depth customer insight to drive marketing, brand, and retail performance.

Not all courses are offered every semester.
Links direct you to current offerings.

A total of 12 courses (10 required and 2 personal choice) is needed to complete this certificate.

Required courses (recommended in this order)
SXY 200 Digital Analytics: The Key to Unlocking Customer Intelligence
SXY 220 Social, Email, and Mobile Marketing Strategies and Performance Tracking
SXY 230 Web and E-Commerce Marketing Strategies and Performance Tracking
SXY 240 Intro to Web and Data Technology Basics
CTD 648 Core Analytics Tools
CTD 650 Social Analytics
CTD 651 E-Commerce Analytics
CTD 652 Web Analytics
CTD 653 Mobile and Email Analytics
SXY 300 Digital Analytics Case Problem and Workshop

Personal choice courses to be taken prior to SXY 300 * (choose 2)
SXY 100 Intro to the Power of Digital Marketing
SXB 250 New World Branding: Social Media Applications
SXR 005 Intro to Today's Omni-Channel Retailing
SXR 055 Online Retail: Who Does It Right and Where the Jobs Are
CTD 660 SAS Analytics Tool Training
CTD 661 Hootsuite Tool Training
CTD 662 Google AdWords Training


*Inquire with a Professional Studies advisor about the possibility of substituting an alternate class.

Facilitator: Jean Marc Rejaud


Students interested in a Professional Development Certificate of completion must file an affidavit form after completing the first course in the certificate. This will also enable you to obtain your official FIT ID. You may obtain this form from the instructor of your first course or by contacting Andrea Adkins-Miller from Certificate Programs at Andrea_AdkinsMiller@fitnyc.edu. You may also pick it up from Professional Studies, located in the Pomerantz Center, room D130. 

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