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Data Analytics: Retail Marketing

Theory and hands-on practice in how to use data analytics, derived from digital resources for in-depth customer insight to drive marketing, brand, and retail performance.

Not all courses are offered every semester.
Links direct you to current offerings.

A total of 12 courses (10 required and 2 personal choice) is needed to complete this certificate.

Required courses (recommended in this order)
SXY 100 Intro to the Power or "Big Data"
SXR 005 Introduction to Today's Omni-Channel Retailing
SXY 200
Data Analytics: The Key to Unlocking Customer Intelligence
CTD 641 Search Engine Optimization
SXY 220 Social, Email, and Mobile Marketing Strategies and Performance Tracking
CTD 650 Social Media Analytics
SXR 055 Introduction to E-Commerce and Digital Retailing
SXY 230 E-Commerce Performance Tracking Fundamentals
CTD 652 Web E-Commerce and Email Analytics
SXY 300 Data Analytics Case Problem and Workshop for Established Brands and Companies

Personal choice courses to be taken prior to SXY 300 * (choose 2)
SXR 040 Who Are Your Best Customers and How to Motivate Them to Buy
SXR 050 Intro to Branding: The Art of Customer Bonding
SXB 250 New World Branding: Social Media Applications and Impact
SXF 030 Key Finance Fundamentals for Every Fashion Professional
SXR 130 How to Land a Job in Omni-Channel Retail

*Inquire with a Professional Studies advisor about the possibility of substituting an alternate class. It is possible to satisfy personal choice requirements with programs from the other Business Certificates programs.

Students interested in a Professional Development Certificate of Completion must file an affidavit/Online Certificate Declaration after completing the first class of the certificate program. This will also enable you to obtain your official FIT ID.

  • Log into MYFIT with your username and password at
  • Select STUDENT tab
  • Under Online Resources select ONLINE INFORMATION SYSTEM
  • In the MAIN MENU options select STUDENT
  • Select your program

*Students who are not currently registered for a class may experience difficulties in filing their affidavit online. If you encounter any problems processing your affidavit please contact Andrea Adkins Miller at with your name, email address and the name of the certificate you are completing. 

For login difficulties please contact the I.T. Department at 212.217.4357


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