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Brand Management Experience

In-depth strategic courses featuring cutting-edge instruction on how to cultivate customer emotional bonding for fashion products to foster increased sales, profits and market dominance.

Not all courses areofferedevery semester.
Links direct you tocurrent offerings.

A total of10 courses (9 required and 1 personal choice) is needed to complete this certificate.

Required courses (recommended in this order)
SXB 100 - Increase Sales and Performance Through Brand Management
SXR 050 - Introduction to Brand Building: The Art of Customer Bonding
SXN 130 - How to Think Like a CFO: A Behind the Scene's look at Fashion's Bottom Line
SXR 040 - Who AreYour Best Customers and How to Motivate Them to Buy
SXB 200 - Brand Marketing Communications for Image and Meaning
SXB 250- New World Brand Building: Social Media Application and Impact
SXB 275 - Crafting the In-Store Experience to Convey the Brand
SXB 300 - Brand Management Analytics: Maximizing the Value of your Brand
SXB 400 - Brand Lab: Practicum in Brand Analysis for Business Development

Personal choice courses* (choose 1)
SXY 100 - Intro to the Power of Digital Marketing
SXY 200- Digital Analytics: The Key to Unlocking Customer Intelligence
SXY 270- Fashion Business Social Media- Social Commerce Fundamentals and Best Practices

*Inquire with a Professional Studies advisor about the possibility of substituting an alternate class.

Facilitator: William D'Arienzo

Students interested in a Professional Development Certificate of completion must file an affidavit form after completing the first course in the certificate. This will also enable you to obtain your official FIT ID. You may obtain this form fromthe instructorof your first course or by contacting Andrea Adkins-Miller from Certificate Programs at You may alsopick it up from the Center for Professional Studies, located in the Pomerantz Center, room D130.

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