Brand Management Experience

In-depth strategic courses featuring cutting edge instructions on how to cultivate customer emotional bonding for fashion products to foster increased sales, product recognition and market dominance. (Certificate students - courses to be taken in sequence listed)

Not all courses are offered every semester. 
Links direct you to current offerings.

A total of 8 courses is required to complete this certificate. 

SXB 100 is the recommended first course and the recommended sequence is as follows:

Required courses in the foundation modules:
SXB 100 - Increase Sales and Performance Through Brand Management
(previously SXN 140) 
SXR 050 - Introduction to Branding: The Art of Customer Bonding 
SXN 130 - How to Think Like a CFO: A Behind the Scene's look at Fashion's Bottom Line 
SXR 040 - Who Are Your Best Customers and How to Motivate Them to Buy 
SXB 200 - Brand Marketing Communications for Image and Meaning 
SXB 250 - New World Branding: Social Media Applications and Impact 
SXB 275 - Crafting the In-Store Experience to Convey the Brand
SXB 300 - Brand Management Analytics: Maximizing the Value of your Brand
SXB 400 - Brand Lab: Practicum in Brand Test Launching
Free-choice course (choose one) should be taken after
SXY 100 - Intro to Digital Marketing
SXY 200 - Digital Analytics: The Key to Unlocking Customer Intelligence
SXY 270 - Fashion Business Social Media- Social Commerce Fundamentals and Best Practices

Facilitator: William D'Arienzo

Students interested in a Professional Development Certificate of completion must file an affidavit form after completing the first course in the certificate. This will also enable you to obtain your official FIT ID. To access the form log into your account at https://myfit.fitnyc.edu, in your student tab click on Online Information System, in the Main Menu click on Student, then click Online Certificate Declaration and proceed to declare your non-credit certificate.