Winning Design for the Urban Yogini Will Be
Manufactured and Sold by lululemon
Lululemon athletica, in partnership with the Fashion Institute of Technology (FIT) hosted a celebration of fashion and function on April 20 at 8 pm at the lululemon athletica Soho store. The evening featured a runway show of designs by eight FIT Fashion Design students selected as finalists in lululemon’s Urban Yogini competition. This is the second consecutive year that lululemon has held this competition with FIT.
A video presentation featuring each student finalist discussing the inspiration for her/his design was followed by the finalists’ designs worn on the runway by lululemon’s New York City ambassadors, who are top fitness instructors and yoga teachers. Immediately following the presentation, the judges, including TV host and model Veronica Webb, selected and announced the winning design.
The 2010 finalists were Corey Apploff, SoHee Bae, Amy Bittner, Eri Fuchigami, Keun Kwon, Rachel Marus, Amelia Tkach, and Qing Zhu.
First-place winner Amy Bittner received a $2,500 cash prize, plus a three-day trip to lululemon’s store support center in Vancouver to work with the company’s designers and production team.
|Winner Amy Bittner and model||Bittner's winning design|
Second-place winner Keun Kwon received a $1,500 cash prize, and the third-place winner, Eri Fuchigami, received a $1,000 cash prize. The fourth and fifth place winners received $250 each, and the sixth through eighth place winners received $150 each.
The winning design also will be manufactured and sold at lululemon stores. Last year’s winning Urban Yogini design by FIT student Sung Hee Bang—a sway jacket in organic cotton—is currently being sold in lululemon stores. Lululemon has four New York City locations and 125 stores across the United States, Canada, and Australia.
This year’s contest challenged students to design apparel for three different practices of yoga: Bikram yoga, which is practiced in a temperature set at 100 degrees F.; Vinyasa yoga, which focuses on a flow of movement; and Yin yoga, a meditative form. Each type requires apparel that meets the demands of the specific practice. The criteria for selection of the eight finalists included attention to color, design, style, and ability to best practice the specific type of yoga. Lululemon provided its signature fabrics for the finalists to use for constructing their garments.
The Urban Yogini design competition was created by Deanne Schweitzer, global strategist with lululemon, to tap into and connect with new young talent who could inform us on what is happening in yoga, fashion, and street life in New York.
Lululemon athletica (NASDAQ:LULU; TSX:LLL) offers highly functional products with outstanding fit to yogis, runners, dancers, and fitness enthusiasts. The company creates yoga-inspired athletic apparel for people to live longer, healthier, and more fun lives. By creating products that help keep people active and stress free, lululemon believes that the world will be a better place. Setting the bar in technical fabrics and functional designs, lululemon works with yogis and athletes in local communities for continuous research and product feedback. Lululemon athletica was founded in Vancouver, British Columbia in 1998 by Chip Wilson. Lululemon athletica, which is extending into new communities across North America and throughout the world, has four New York City locations and more than 125 stores across the United States, Canada, and Australia. For more information, visit www.lululemon.com.
FIT’s Fashion Design program prepares students to develop apparel from sketch to finished garment. The two-year associate degree (AAS) program gives them an essential foundation, with classes in computer-aided design, draping, fashion drawing, patternmaking, sewing, and presentation skills. In the four-year baccalaureate (BFA) program, students get advanced instruction in specialized areas such as knitwear, children’s wear, intimate apparel, special occasion wear, and tailoring, and an opportunity to put their work on display in the annual fashion show, seen as a springboard for the designers of tomorrow. FIT alumni include Ralph Rucci, Calvin Klein, Norma Kamali, Francisco Costa, Amsale Aberra, Reem Acra, Stephen Burrows, and Nanette Lepore.
FIT, a leader in career-oriented education, is a selective college of art and design, business and technology of the State University of New York (SUNY), with 44 majors leading to the AAS, BFA, BS, MA, and MPS degrees. The college serves more than 10,000 students annually and offers courses in a wide range of fields, among them fashion design, toy design, packaging design, interior design, fine arts, advertising and marketing communications, home products development, fashion merchandising management, and international trade and marketing.