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Departmental Mission

In support of FIT's mission and overall strategic objectives, the Office of Communications and External Relations mission is to communicate effectively and regularly with the institution's major constituencies, including prospective students and their parents, current students, faculty and staff, alumni, business communities, the general public, the media, the local community, legislators, SUNY officials, and the higher education community in order to: maintain and promote the college's image and visibility, enhance outreach, and advance understanding of the college.  Emphasis is placed on the variety of academic programs offered by the college; the uniqueness of the institution; the creativity of students; the quality and experience of the faculty; the relationships the college maintains with the industries it serves and the local community; and the college's career-oriented approach to education.

Communications and External Relations is responsible for:

  • coordination with other administrative units to provide strategic direction and/or support for marketing and promotional activities
  • development and implementation of a comprehensive, college-wide marketing communications program
  • development and implementation of various public relations activities in support of both the college and The Museum at FIT
  • conceptualization, design, and production of all print promotional materials
  • oversight and management of writing, editing, and proofreading for a range of publications and websites
  • supervision of advertising strategies and placements
  • coordination and management of all media/public relations efforts, including press outreach for exhibitions held in The Museum at FIT
  • direction of crisis/reputation management communications and both internal and external crisis communications
  • oversight of institutional website development and maintenance, including graphic and brand coordination of web applications
  • editorial oversight of college's intranet
  • publication of FITDirect, the college’s monthly electronic newsletter
  • publication of Hue, the college's alumni magazine
  • creation of video and other multimedia productions, particularly in support of the web and various recruitment activities 
  • coordination of branded products in Barnes & Noble bookstore
  • participation in a variety of special events
  • coordinating photography for campus events
  • coordination and management of federal, state, and local government relations
  • development and coordination of community outreach programs

FIT’s primary marketing communications budget is centrally allocated through the Office of Communications and External Relations. A significant portion of the budget is committed to ongoing projects. Each year, in consultation with the college’s schools and divisions, new projects are considered and prioritized based on need and available funding.

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