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LaShãda M. Allen

Marketing Manager, Redken 5th Ave., L’Oreal USA

Ms. Allen is currently Marketing Brand Manager for Redken 5th Ave., part of the Professional Products division of L’Oreal USA. In this role, she manages launches, brand activities, growth, and profitability for several haircolor brands, along with Redken’s Exclusive Haircolor Conversion Program. Prior to this she held a position in Field Sales as Education Event Manager for Redken 5th Ave. and Pureology. As an EEM, she managed educational events and classes throughout the Mid-Atlantic region, creating and managing budgets, strategies, and educational programs to increase brand awareness among targeted markets while supporting sales initiatives with her team of 4 distributors and 30 local Redken artists.

Prior to L’Oreal, Ms. Allen was Assistant Manager of Accounts Receivable for Model Electronics, overseeing receivables from over 1,500 car dealers, and a sales merchandiser for Alberto-Culver’s Motions hair care line. She began her career as a professional model and assistant commentator for Johnson Publishing Company’s Ebony Fashion Fair.

Ms. Allen holds a Bachelor of Science degree in Business Management and Global Business from Rutgers University. She is a member of Cosmetic Executive Women (CEW).

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