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Advertising and Marketing Communications

Fall 2015 Courses

AC 111 Advertising and Promotion
3 credits
In-state $564 Out-of-state $1,689
For Advertising and Marketing Communications, Fabric Styling, Fashion Merchandising Management, and Textile Development and Marketing students. Concepts, perspectives, and methods for the development and implementation of integrated marketing communications programs for producers, manufacturers, and retailers are analyzed and critiqued.
CRN Section Day Time Location
4612 25B M 6:30 pm-9:20 pm A321A
4620 25E F 6:30 pm-9:20 pm B731
24840 25F S 9:10 am-12:00 pm A317
4623 25G S 1:10 pm-4:00 pm A317
27259 25I M 6:30 pm-9:20 pm C312

AC 141 Journalism
3 credits
In-state $564 Out-of-state $1,689
Prerequisites: EN 121 or EN 362
Students practice the techniques of newsgathering, newswriting, and developing news judgment. News stories, features, editorials, and broadcast writing are covered in discussions and workshops. Skills in copyediting and headline writing are built through student newspaper and off-campus assignments.
CRN Section Day Time Location
4629 25A M 6:30 pm-9:20 pm C314
29337 25C M 6:30 pm-9:20 pm CC26

AC 221 Publicity Workshop
3 credits
In-state $564 Out-of-state $1,689
Prerequisite: AC 111
Use of current news, events, and personalities as a basis for writing and evaluating institutional and product publicity releases for news and feature stories. Students plan publicity campaigns and create a press kit.
CRN Section Day Time Location
22647 25A T R 5:10 pm-6:25 pm B307
22649 25B T 6:30 pm-9:20 pm A642
26480 25C R 6:30 pm-9:20 pm C406
23207 25F M 5:10 pm-6:25 pm C503

W 5:10 pm-6:25 pm CC26
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