CFMM 2024 Capstone Research 
Accessibile and Inclusive Infographic Transcript

Creating accessible beauty for the world's largest minority: people with disabilities (PWD)

Accessibility is the next wave of inclusivity. 

20% of the world population discloses having a physical, neurological, or sensory disability. Experts agree that many do not self-identify due to stigmatization.

100% of people are expected to experience a disability at some point in their lives, whether permanent, temporary, or age-related.

PWD spending power is a $13 trillion opportunity.

Products

The number one beauty challenge for PWD is the products and packaging. Solution: Develop products of PWD, using universal and inclusive design principles.

Omnichannel

More than 90% of beauty brands have no strategists to reach or address the needs of PWD. Solution: challenge the status quo across all consumer touch points. 

Representation

1% of all advertisements show people with disabilities. Solution: authentically integrate PWD across all facets of the beauty industry.