CFMM 2024 Capstone Research 
Accessibile and Social Infographic Transcript

Beauty's Role in Accessible Hormonal Care

The beauty industry built a legacy uplifting women, and while other industries like healthcare are failing her, we have a social responsibility and a lucrative opportunity in supporting her. Hormonal changes plague a woman’s life and lack of information and systematic inequities make life more challenging. Women want beauty brand to get involved and address her holistic wellness and beauty needs.

Adolescent Abyss

Puberty, the first life stage that has a major hormonal change, when menstruation begins and physical changes start affecting her mental
well-being. 75% of adolescent girls feel inadequately informed. 

Ovulation Overload

Reproductive age, which makes up 50% of a woman's life, is a time of hormonal fluctuation and major life decisions, which can lead to anxiety and depression. Postpartum depression has more than doubled in 11 years.

Midlife Mystery

Menopause, a life stage that can alter a woman's entire perception of herself. With symptoms like mood swings and memory loss, she can feel out of control. 83% of women feel ashamed, yet 100% go through it.

Opportunity

95% of women want brands to recognize the link between holistic wellness and external beauty.

7 in 10 women feel it's extremely important for beauty brands to support health and wellness initiatives.

3 out of 4 feel there could be more wellness products that address hormones.

All of this equals an exponential effect on revenue.

Recommendations

Understand her. Not only superficially, but meaningfully in her mind and body.

Inform her. Teach her with the custom research you conduct, so she builds confidence and trust in you.

Develop for her. Use your new found knowledge for targeted innovation.