Advertising and Marketing Communications

In New York City, center of the global communications industry, prepare for success in the creative economy — in public relations, media planning, social media, sales, and much more. Learn from a faculty of industry insiders how to create campaigns that matter and craft messages that make a difference.

The Associate in Applied Science (AAS) degree program gives you a broad-based introduction to the various aspects of this field: advertising, direct marketing, journalism, public relations, and media buying. You’ll graduate prepared to apply to the Advertising and Marketing Communications Bachelor of Science (BS) program. In the AAS program, you’ll create media campaigns, write ads and press releases, and produce commercials in a professional digital studio. You’ll participate in a required internship. And you will develop an advertising and marketing communications campaign and present it to leaders in the field.

Degree Details

Guided by a faculty of practicing professionals, you will develop integrated marketing communication campaigns, media plans, and special events; direct and produce television and radio commercials; and write print ads, press releases, and newspaper and magazine articles. Then you'll enhance what you learn in the classroom with an internship. If you have an AAS in Advertising and Marketing Communications from FIT, you may apply to this program. Learn more about eligibility for this program.

Degree Details

You can earn a one-year Associate in Applied Science (AAS) in Advertising and Marketing Communications online.

Advertising and Marketing Communications (AMC) students, graduates, and faculty get their message heard wherever they go.

Nocholas Alexis, AMC '25, posing in London during his study abroad internship

Nicholas Alexis, Advertising and Marketing Communications ’25, expanded his learning experience with a summer internship in London.

Elena Romero, assistant chair, Marketing Communications, has received her first New York Emmy nomination for Best Public Affairs Program (Series) as part of the LATiNAS team at CUNY TV.

Elena Romero, assistant chair, Marketing Communications, received her first New York Emmy nomination for Best Public Affairs Program (Series) as part of the LATiNAS team at CUNY TV.

Gil Parris and Bernie Williams in a shot from their music video.

Adjunct instructor Jeff Meltzer completed the production and post-production of a music video for top guitarists Gil Parris and Bernie Williams.

Alumni Anthony Uribe chair of entertainment at FIT

Anthony Uribe, Advertising and Marketing Communications ’21, witnessed a decline of event attendance at the onset of COVID-19. So how did the chair of entertainment for the Student Activities Board solve the problem? Bring in celebrity names.

Advertising and Marketing Communications grads work with companies that sell products and services, grow businesses, share ideas, and help address society’s problems.

By promoting and showing people of all different cultures and races, we can move toward a more accepting society.

Kristian BrownAdvertising and Marketing Communications AAS ’20 and Gucci Changemaker

Students have interned at prestigious agencies and companies, including ABC Television, Barneys New York, BBDO, Calvin Klein, Deutsch Inc., Fox Broadcasting, Giorgio Armani, Gucci, and Lacoste. AMC graduates are working in high-level marketing positions in broadcast, publishing, fashion, cosmetics, and health care advertising agencies, to name a few. Their employers include Calvin Klein, TBWA\Chiat\Day, Clairol, Google, Huffington Post, MTV, NBC, Omnicom, Warner Media, and Zenith Media.

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FIT faculty are proven practitioners, and their industry experience informs their teaching. Meet more Advertising and Marketing Communications faculty.

Loretta Volpe

An award-winning advertising executive and partner and co-founder at GMLV, Volpe was founder and CEO of Media Marketing Solutions, a division of WPP—a major U.S. advertising agency. She chairs Advertising and Marketing Communications and was awarded the SUNY Chancellor’s Award in 2009.

Albert Romano

Professor Romano has worked in the advertising industry for over 25 years. His expertise includes all phases of media from initial research through strategic planning and placement.

Theodore Schachter

Professor Schachter has 30 years of experience in advertising and marketing and maintains his connections in the industry at Wolf Prey Consulting, where he helps companies define and execute their growth strategies.

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